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The Bottom Line - Trading places

Updated Monday, 2nd February 2015

In this episode of The Bottom Line, Evan Davis and guests discuss some of the secrets to retailing success.

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Young woman feels the quality of a red jumper in a shop Copyrighted  image Icon Copyright: © Arne9001 | Dreamstime.com Naked bath bombs, in-store coffee shops and customer satisfaction charts: Evan Davis and guests discuss some of the secrets to retailing success. Each of them runs of a chain of stores but with hundreds, even thousands of outlets both here and abroad, how do they maintain their brand identity? And what persuades customers to buy their products ahead of their rivals'?

Guests:

  • Mark Constantine, Founder and Managing Director, Lush cosmetics
  • Debbie Robinson, Managing Director, Spar UK
  • Robert Forrester, Founder and CEO, Vertu Motors plc.

This edition of The Bottom Line is first broadcast on BBC Radio 4 on Thursday 5th February 2015. For further details, and to listen online where available, please visit the BBC website.

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