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The Bottom Line - The Muslim pound

Updated Tuesday, 17th June 2014

Muslim consumers, and how best to serve them, are the topics for Evan Davis and guests this week

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Each week, The Open University and BBC Radio 4 come together to grill the people who run the businesses that shape the world.

How big is the market for halal - not just food, but holidays, fashion and music too? Muslim consumers, and how best to serve them, are the topics for Evan Davis and guests.

Guests

  • Shelina Janmohamed, Ogilvy Noor 
  • Elnur Seyidli, Halal Bookings 
  • Shazia Saleem, ieat foods 

This edition of The Bottom Line is first broadcast on BBC Radio 4 on 19th June 2014. For further details, and to listen online where available, please visit the BBC website.

 

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