Each week, The Open University and BBC Radio 4 come together to grill the people who run the businesses that shape the world.
How big is the market for halal - not just food, but holidays, fashion and music too? Muslim consumers, and how best to serve them, are the topics for Evan Davis and guests.
- Shelina Janmohamed, Ogilvy Noor
- Elnur Seyidli, Halal Bookings
Shazia Saleem, ieat foods
This edition of The Bottom Line is first broadcast on BBC Radio 4 on 19th June 2014. For further details, and to listen online where available, please visit the BBC website.