The economic opportunity of rewilding

2.1 Tourism and rewilding

Tourism in Europe can stimulate and support rewilding.

Click on each item in the list below to see how this can be achieved:

• Support local economies

  Support local economies by spending more time and money in fewer places facilitated by entrepreneurs based in rewilded areas.

• Learn about nature recovery

  Aim to provide learning about nature recovery, fostering a deeper appreciation for the environment.

• Promote meaningful interactions

  Promote local culture, cuisine, and traditions through meaningful interactions with residents.

• Promote quality over quantity

  Focus on quality over quantity, allowing smaller numbers of travellers to fully experience and appreciate their destinations.

• Reduce environmental impact

  Reduce environmental impact by minimising transportation and supporting sustainable travel practices.

• Enhance personal wellbeing

  Enhance personal wellbeing by providing a more relaxed, stress-free travel experience.

• Choose low-impact activities

  Involve activities with limited impact on the environment, such as hiking, bird and wildlife watching, and photography.

• Encourage extended stays

  Encourage people to stay for longer and engage more deeply in the place they visit.

• Provide authentic experiences

  Provide authentic experiences that resonate the local landscape and culture in a rewilding context.

• Build pride and identity

  Build pride and identity for local communities as they host visitors keen to explore their world.

• Unlock lesser-known areas

  Unlock lesser-known areas to a wide demographic of travellers.

• Positive impact

  Leave the destination in a better state than found.