1. Welcome

Welcome to Week Four! This week we take a closer look at:
- How electricity markets work and why the price of electricity fluctuates.
- The role of digitalisation in electricity markets.
- Different factors impacting the price of energy.
- How digital technologies help you take advantage of reduced price or incentivised energy.
Learning outcomes
After studying this week of the course, you should be able to:
- Understand the fundamentals of how electricity markets work.
- Explain the main factors that impact on electricity prices.
- Be aware of different type of electricity contracts and their advantages and disadvantages.
- Demonstrate an understanding of what demand response is and why it’s important.
- Describe the relationship between demand response and digitalisation.
- Be aware of the different ways demand response can reduce your energy use and help save you money.