Gambling is very popular worldwide. Previously, players had to go to a land-based casino to play roulette or slot machines or travel to a land-based establishment to buy a lottery ticket to win millions of dollars.

Bingo, roulette and card games are great fun and are part of the culture of many countries. But we should not forget the lottery, an important game for society because it allows the state to develop a variety of social and cultural works.

When we talk about a business or a game of chance becoming a trend, we mean that it is being widely accepted by customers. Lottery websites offer a variety of benefits, this allows for customer loyalty and greater recognition of the companies offering the lotteries.=

Nowadays, lottery websites provide the opportunity for people from different countries to bet on the most famous lotteries in the world.

Now we will show you how you can play the lottery online.

You should know that lottery websites have adapted to the new trends in web design, so you can buy the lottery of your choice from your computer, smartphone or tablet, you just need to have access to the Internet, and that's it.

Access the lottery application or website, then register with your real details and select the lottery you wish to buy. You have the option to choose the numbers according to your preference, but if you want to win at random, the system automatically chooses the numbers.

Make the payment for the lottery tickets using the method accepted by the website, the last step is to wait for the results of the draw to see if you are one of the lucky winners.

And if you're looking to play an Indian game, the online Matka is now easier than ever. Try your luck and win a good sum of money that you can invest to buy your house, your car, travel, donate to charity, among others. Be part of the new trend of gaming online.

Benefits of online lotteries

Fun

Generally, people who buy lottery tickets online have fun gambling. Some lotteries allow customers to buy numbers depending on the dream they have had. This practice is very popular and has brought many lottery buyers excellent results.

Saves time

Buy lottery numbers at any time on websites that are available 24 hours a day. Don't limit yourself and try your luck playing international lotteries.

Convenience

Buy lottery tickets from home, as online shopping is the new trend. Also, when you win a lottery you can receive the money directly into your bank account.

Zero waiting time

Find out the results immediately, don't wait until the next day to find out that you are the winner.

Promotions and offers

Physical lottery retail outlets hardly ever give offers or discounts to customers. But lottery websites do offer promotions and discounts, allowing the customer to save money and have more chances to win prizes.

Say goodbye to lost lottery tickets

Online lottery purchases are recorded in the users' account, this gives the customer the security to claim their winnings. No more worries about losing or damaging your ticket.

Online shopping has been very popular for some time. Indeed, this mode of consumption offers many advantages. It allows us to buy what we want without leaving the house. But above all, the offers on the internet are generally more advantageous in terms of price, compared to those in shops. This is one of the reasons why so many people prefer to shop online. However, it is not just a matter of ordering. 

You also have to have the ordered items delivered. Normally, department stores take care of this. But shoppers can also arrange for delivery of their goods through a parcel forwarding company. Find out why this second option is more attractive.

What does a parcel forwarding company do?

A parcel forwarding company is an intermediary between the supplier and the buyer. It usually operates abroad. It then takes charge of delivering the products that the buyer orders online. And this, regardless of the merchant site on which the buyer has made his purchase. For example, if you're ordering from UK, you can use Forwardvia.com services to your item or packages forwarded to your address.

There are many sites that don't deliver outside the United Kingdom, and that's where you can use Forwardvia.com services, once you register with them, you'll get the delivery address that belongs to UK and once they receive your order, they will forward it your address.

All forwarded packages have a tracking number, so you can track them, and receive them without any problem.

Why use a parcel forwarding company?

There are several reasons why you should use a parcel forwarding company for your online purchases:

Fast delivery

After ordering your items online, you are most likely looking forward to receiving them. A parcel forwarding company has the necessary equipment and expertise to deliver the forwarded packages quickly to your address. This is true regardless of the country of destination and the characteristics of the packages (weight, dimensions, etc.). By using a parcel forwarding company, you will receive your parcels in the best possible time and conditions.

Simplicity

Using the services of a parcel forwarding company makes your life easier. You don't have to worry about the logistics. All you do is order your items and receive them. The forwarding company takes care of everything else, even if it is on the other side of the world. 

The delivery of your articles will be done without difficulty. Whether you order from large commercial sites not. You will be able to organize the delivery of all your articles. A parcel forwarding company will have no trouble delivering them to you on time.

Reliability and security of parcels

A forwarding company is a true professional in its field. Calling on them is a guarantee of maximum reliability. Indeed, your parcel will be in the hands of experts. You will have nothing to fear. This is true regardless of the characteristics of your parcel (fragility, weight, volume, etc.). The company ensures the security of your parcel and does everything possible to deliver it to you in the best conditions. 

It takes all possible security measures. This is to avoid loss, theft, damage or alteration of the contents of your package. This considerably limits the risk of damage.

An economical service

By using the services of a parcel forwarding company, you will save considerable time. You will also save money, especially if you have regular reshipments to make. In this case, you could even save up to 50% on your delivery costs.

An air conditioning system is a real added value installed in a home. The air conditioning system must be regularly cleaned and checked to prevent possible breakdowns and to preserve the quality of the conditioned air reinjected into your home. Here are the essential steps to take for the good maintenance of your air conditioning system...

Cleaning the filter

You can clean the filter yourself, without necessarily having to call in a professional refrigeration engineer.

Whether it is on reversible or split air conditioning models or on reversible air-to-air heat pumps, the filters allow dust and allergens to be filtered from the air conditioning. These filters should be cleaned approximately every 2 to 3 weeks.

To properly clean your air conditioning filter, you must

1. Turn off the power to your air conditioner at your circuit breaker,
2. Remove the protective panel,
3. Vacuum up the largest deposits of dust and other debris,
4. Remove the filter, taking care not to damage it,
5. Check that the filter is not punctured, otherwise, it will have to be replaced,
6. Clean the filter with a damp sponge and soapy water,
7. Rinse and dry the filter thoroughly,
8. Replace the filter and close the air conditioner unit.

If you do not want to clean your air conditioning filter yourself for fear of damaging the system, you can take out an air conditioning maintenance contract. This contract includes the intervention of a professional refrigeration engineer to clean and check your air conditioning system.

Air conditioning maintenance by a professional

The installation of a reversible heat pump (heating and air conditioning), a reversible air conditioner or a split air conditioner requires a periodic leakage check if the air conditioner contains more than 2 kg of refrigerant in the refrigerant circuit.

For air conditioners containing between 2 and 30 kg of refrigerant, this check must be carried out every year. For air conditioners containing more than 30 kg of refrigerant, this inspection must be carried out twice a year or every quarter. If you have an air conditioner that contains less than 2 kg of refrigerant, you are not obliged to carry out this annual maintenance. However, this leakage test is still mandatory when the air conditioning system is installed by the installer and if any work is done on the refrigerant circuit, for example during a repair.

These refrigerants are greenhouse gas that must be monitored to avoid pollution from leaks in the refrigeration circuit.

Do not hesitate to ask your installer or a professional refrigeration engineer for advice on whether your air conditioning system is subject to an annual inspection. In addition, make sure you choose a company that is reliable and known for its quality work. You can reach out to Socool.sg, they are among the most reliable Aircon services in Singapur and offer a complete range of Aricon Servicing Singapore facilities.

At the end of this check, the certified professional will stick a blue sticker on the air conditioning unit if there are no leaks, or a red sticker if he detects one or more refrigerant leaks. In the event of leaks, it is necessary to call in a professional refrigeration engineer to repair and re-seal the refrigerant circuit. The cost of this intervention outside of a maintenance contract can vary between 250 and 1400 € depending on the extent of the leak.

During this leakage check, the certified technician will also

• check the gas charge,
• check the electrical connections to prevent a breakdown,
• cleaning and disinfecting the filter and the evaporator,
• a general check that the air conditioning is working properly.

Depending on the installation of your air conditioning system and the various components to be checked, the price of a leakage check can vary between €80 and €200.

The maintenance and service contract

The maintenance and service contract offered by air conditioning installers allows you to entrust the maintenance of your air conditioning to a professional refrigeration engineer. With the new regulations requiring regular checks on the various air conditioning systems, maintenance contracts are an advantageous solution for efficient after-sales service and regular maintenance by a certified professional.

After an air conditioning installation in a home, subscribing to an annual maintenance contract allows you to benefit from :

a follow-up of the various checks to be carried out in order to respect the deadlines imposed by law,

regular and complete maintenance of the air conditioning system,

rapid air conditioning repairs in the event of a breakdown.

The price of a maintenance and servicing contract may vary depending on

• the model of your air conditioning system,
• the number of checks required by law in relation to your air conditioning model,
• the location of your home in relation to the location of the company that works on your system.

The price of an annual maintenance contract can vary between $90 and $200 including tax. Do not hesitate to ask for several quotes from professional refrigeration specialists before signing a maintenance contract.

That's it! You've got your idea for your first novel! You woke up with a start last night and you are convinced that you have the idea of the century! Your future novel will be a worldwide bestseller! An interplanetary success! But you only have the idea. You still have to write the novel!

Don't be fooled, writing the first novel cannot be improvised. There are precise and rigorous steps that must be followed. Have you learned how to write a novel? These writing tips will give you a clearer idea of how to tell your story...

Preparing the novel

Before you even write the first letter of your future manuscript, thorough preparation work must be done. And before anything else, you have to ask yourself a good question: what are your writing skills? You should know that apart from the classic literary courses at university, there are specialised schools and writing workshops open to all. 

They can help you get started with a solid foundation. There are also writing websites and writing forums open to all aspiring writers. Don't hesitate to get in touch! And get further help while writing your first book, you can use Novel writing software to proceed strategically, writing professionally in the writing workplace, and have the correct help you needed.

The idea for the novel

A novel without an idea is a bit embarrassing. Joking aside, the general idea of your story is crucial for the success of your literary production! Inspiration must invade your mind, and you must mature it until you have a perfectly clear idea of your future book. 

Next, the choice of literary style is fundamental: How will you use the means of expression of the language? A historical thriller is not written in the same way as an autobiography!

Developing the theme of your story

At this stage, it is necessary to read books dealing with the same subject as your novel. You will be able to better distinguish the plots, the figures of speech, the little secrets that authors apply in their novels. Also, consult literary blogs related to your topic.

Other aspects relating to form and content

Of course, you are in a hurry to write your text. However, nothing should be left to chance, so you need to ask yourself the last few good questions to finalise your preparation. Among the most important are the following

for the content: the different issues, and the choice of context. Where does your story take place? In what era? A coherent novel will have to take into account the specificities of the places and times. And what are the issues in the story? Ideally, they will be both external (the hero's ultimate goal) and internal (the main character's moral conflict);

for the form: the choices of person and time. Will you use the first or third person singular for the story? In other words, "I" speak or "he" speaks? Also, the choice of tense is not to be taken lightly. Speaking in the past tense is most often used in novels. However, the choice of the present tense can be judicious because it is more "involving" for the reader.

Writing the preparatory sheets

It is essential to know the outline of your text and the pillars on which your story is based.

The characters

Create a sheet for each character, and detail each one as fully as possible. What does he or she look like? Their personality and character? What is their life story? Their goals in your novel?

The plan of the novel

The main thread of your story should be reflected in a coherent way in the outline of the novel. The outline can certainly evolve as you write. However, it is necessary to give a formal structure to the way your story will unfold.

The actual writing

Are you ready to get started? Grab your best pencil (or your favourite word processor), and start writing the draft! It is important to be very rigorous about the time you spend writing and not to let yourself get distracted. Otherwise, this exercise may take you an infinite amount of time! Define periods during which your concentration should be intense.

Stepping back and rereading

Once you have finished writing, take enough time to "digest" the work you have done. This time of maturation is very useful. It will allow you to return to your manuscript later to correct and improve it, for as long as necessary.

The fate of your novel

Do you think you have finished your work? Great! Let's move on to the final stages.

External stakeholders

Submit your novel to friends and relatives and get their suggestions. If possible, use the skills of a professional editor to polish your novel.

Publishers

Send your manuscript, with a personal letter, to professionals specialising in the same type of novel as yours and likely to publish it. Don't be discouraged if they refuse, follow up with each of them, learn from your difficulties and hang in there!

Currently, there is a certain stigma that playing online casino games such as those found in online bingo could lead to gambling addiction. However, there is no evidence that online gambling, in particular, has led to more people having this addiction.

On the contrary, what experts do have evidence for is that online gambling can be beneficial for mental health. Of course, we are not denying the fact that any form of gambling could be the potential cause of problems for some people, but when we look closely at how online casino games work, it is possible to also understand the intrinsic benefits that favour the majority.

Therefore, in this article, we will explore all the advantages of playing at online casinos, many of which are free, so there is no risk of losing money. Let's get started!

They help train your brain

Playing online casino games doesn't just rely heavily on luck. There are casino games that also require you to think, analyse and strategise, which is why studies have found that the brain uses its maximum capacity when people are concentrating on a game.

Playing casino games can be fun and relaxing for some, but this does not mean that your mind will be at rest while you are playing, on the contrary, our brain is training itself while you are still playing.

Maximise your ability to concentrate

Concentration is an extremely important factor when playing any game, but it seems to be more important when playing poker, which is why playing this casino game can have a positive effect on your focus or concentration. Prolonged or frequent concentration is beneficial for training your brain and preparing it not to be easily distracted.

It also helps if when you play online, you are in an enclosed room or space, by yourself. This will get your brain used to eliminating the distractions around you, something that doesn't happen in physical casinos. Developing this skill is often quite useful, for example, in your workspace. If you work in a busy and noisy office, you will learn how to concentrate more easily on what you are doing instead of being distracted by what is going on around you.

Play helps train your hand-eye coordination.

Your hand-eye coordination also gets a workout when you play online casino games. A great example of this is playing Free Bingo online, as when a number is drawn, your eyes automatically scan your cards and immediately mark your cards, a process that serves to train your reflexes. In this way, you will begin to respond faster because your brain will be better trained to do so.

They provide an opportunity to socialise.

Live casino games are now popular because they cater to the human touch that players need. Based on this, online players can now play table games with live dealers and even interact with them. It has also become an opportunity to bond with people from all over the world.

Driven mainly by the rise of the coronavirus, many friends and families now prefer to play online casino games together, even if they live far away from each other. This feature promotes keeping in touch with friends and family, which becomes a great way to have fun despite what is going on outside.

Online gaming stimulates dopamine production.

Whenever we eat, exercise or cuddle with loved ones, the brain releases a neurotransmitter called dopamine. Dopamine is known as the happiness hormone and, according to studies, the brain also releases dopamine when a person is gambling or playing casino games such as roulette or slot machines.

Studies also found that the stress levels of a person who gambles regularly decrease significantly. In general, gambling activities boost brain activity and we all know that if the brain is no longer stimulated, it deteriorates faster. Since online casino games promote brain activity, they can also help reduce the risk of dementia or Alzheimer's disease.

Luzern, Switzerland, June 30, 2021, Emoji Games, a leading blockchain platform and game publisher, is excited to announce that an NFT epic strategy game, Castle Defense, has launched its beta version today at www.pocketarena.com

Castle Defense is a play-to-earn concept game based on a combination of the classic all-time ‘tower defense’ and the Area of Effect turn-based tournament esports.  Users can play on any device, such as a mobile phone, tablet or PC without downloading and can earn and grow their in-game items as digital assets on NFT (Non-Fungible Token). Castle Defense is built on the Pocket Arena blockchain gaming platform, powered by the POC, Pocket Arena Token, an ERC 20 token that runs on the Ethereum network.

The CEO of Emoji Games, Hyong Kim said:

“I am pleased to launch the beta version of Castle Defense following 2 years of hard work in its development by our dedicated team at Emoji Games. The development of a classic midcore strategy web app game is already a big project, but integrating it with the play2earn and digital assets trading concept, based on blockchain technology, is an even bigger task, but, finally, we did it!

I believe that Castle Defense is the world’s first tower defense NFT game to bridge and to matchmake between eSports players and sponsors (or investors) who want to grow their digital assets without playing the game. Typically, crypto investors are not game players, as they do not usually have the time; But eSports players simply enjoy the game itself and spend lots of time being a pro-player. Emoji Games is proud to announce the creation of this fully integrated ecosystem between gamers and investors with Castle Defense!”

In Castle Defense, there are 2 parts: The Castle Defense game for eSports players and the Castle Market for NFT sponsors. They will interact with each other through the NFT Castle. 

Castle Defense has 40+ map levels with four different themes: forest, desert, ice and fantasy worlds, with diverse magical skills of awesome power to take out the 12 different kinds of monsters. This game is playable now at https://games.pocketarena.com/castle/

Castle Defense is one of the flagship dapp games of Pocket Arena, and Pocket Arena has the following features in its utilities:

Play2Earn model: whenever users play PA dapps or win PA tournaments, XPs can be earned. XPs become real digital money to be redeemed with POC.

No Gas-fee: Even though POC is an ERC20 Token, no Pocket Arena Dapps require Metamask nor any gas fee. Pocket Arena Dapps run on Pocket Arena Wallet, which uses private blockchain Hyperleger Fabric nodes. Yet, the ERC20 token maximizes the wallet’s interoperability.

Multichain support: NFT on Pocket Arena is chain-agnostic so the major NFT protocols can be supported such as ERC 721, ERC 1151, BSC, WAX etc.

Cross-device platform: PA dapps are playable on mobiles, tablets and PCs, instantly without download.

Seamless UI: (No need to install Metamask) This makes it simple and easy for people who do not have extensive technical knowledge to enjoy games and to earn digital assets.

Do you have an unbridled passion for sport and can't resist following your favourite disciplines whenever you can? Do you love cheering on your favourite team and keeping up to date with the world rankings? If the answer to these questions is super affirmative, then you're in the right article, because here we want to talk to you about one of the most popular websites when it comes to sports news and updates.

Just as the referee's whistle announces the arrival of the two teams on the pitch and signals the start of the match, we also welcome the VG Live sports service to get the latest sports updates and news.

VG Live offers a free live results service in Norway on different sports with many competitions worldwide. It is the most extensive and complete sports information website on the market. Let's see how it works and what opportunities it offers.

VG Live, what it is and how it works

Once you visit the VG Live website on your smartphone or computer, you have the results of all the live sporting events you want at your fingertips, and you can also consult statistics, rankings and scoreboards of all the disciplines that make up the big picture of world sport. 

The website is characterised by the great coverage it offers, making live coverage of over different competitions available. Among the different sports covered you can find football, basketball and hockey, but the offer is constantly expanding.

Each result is provided and updated in real-time, giving you the experience of simultaneous participation in the competition followed live: whether it's a red card for a foul, a goal scored or the end of a game, you can rejoice or despair at the exact same moment as the audience present.

With VG Life you no longer have to worry about missing the live commentary of your favourite match or game. Using their website you can:

• follow only the competitions, matches or teams you are most interested in
• stay up to date on the progress of the match you can't see on TV by listening to live commentary
• receive real-time alerts and notifications on results, yellow and red cards, line-up and athlete details, spectator numbers, referee and stadium names, as 
• well as preview information before a match starts
• View live standings, so you know if a goal scored has changed the standings or affected the goalscorer's table.
• stay in sync and watch live streams on as many devices as you like - just sign in with the credentials you used when you first created your account.

Functionality

Logging in to this website gives us the opportunity to have many more features, such as customisation of events, live standings, sound alerts and even goal replays, right after the goal has been scored.

The main function of this website is certainly the real-time updating of competitions.

• Events: The events that are currently taking place.
• My Matches: By attaching a "star" to the matches, you will be able to follow the entire competition step by step in detail.
• My Teams: Here you will find all future matches of your favourite teams or professionals.
• Rankings: Here you can view the rankings for each sport and country.

Has it ever happened to you that you are browsing social networks and suddenly you come across advertisements for clothes that you would like to have? There are a lot of people who are still afraid of buying clothes online. As you can imagine, these are people who are either somewhat older or who simply have had negative experiences with online shopping.

The main thing to bear in mind, if you are one of these people, is that this is a phenomenon that has been normalised for quite some time.

Of course, just like in a personal transaction, you may be scammed if you don't take the respective precautionary measures; but we dare say that the chances are almost nil.

You may also get something that is not what you initially ordered. This could also be a feature of scams that are not at all regular but still happen from time to time to some unfortunate people. To avoid inconvenience when buying clothes online, we recommend:

Make sure the clothing shop is reputable

When buying from online shops we should keep in mind that reputation is what makes the shop valuable. A shop without a reputation is a shop that can lend itself to scams or inconvenience of all kinds.

This is not to say that all shops without a reputation are scammers; there are some that are simply new to the market or their platform is little known but their products are good.

It's all a matter of testing and putting together your own list with the benefits of the shops you like best. Take into account delivery times, quality of the clothes, price and even delivery presentation; every detail counts, as it is an experience.

If you're looking for a recommendation for buying some cool and unique clothing online, especially if you're a dreamer, we recommend you buy at Diverzy.space, a lead online store that's focused on providing creative clothing under different collections including Eazy Collection, Dreamer Collection, and Space Inside ME Collection. To learn more about them, you can visit their website here: 

Look for shipping costs

One of the most common mistakes made by beginners in online shopping is not taking into account the cost of shipping.

Usually, companies and shops that offer their products online place the price of shipping in addition to the cost of the product, so we must be completely sure of how much shipping costs before buying it.

Imagine being from Argentina, buying a ring in a shop in Thailand and the shipping costs more than the product in question; it doesn't make sense. It can also happen that the shipping cost is included in the price of the product.

The best thing to do is to always keep an eye on these details and compare the price of shipping with the time it takes for the item to arrive in your hands to see if the price is right or if it is on the contrary expensive.

Size: one of the most frequent problems

Let's start by saying that most of the problems when buying clothes on the Internet exist due to the differences between the different sizes of the infinite number of brands that we can find.

When we see two brands of clothes, one garment of each brand and the same size, it is natural to think that because they are "S" or "M" they are the same size. This is not the case.

All brands have different sizes, so if the size you found is the same as another brand you know, the garment does not necessarily measure the same.

The best thing to do in these cases is to learn or simply write down your body measurements for each garment. This way we will be able to read the measurements of the sizes and know which one suits us best in each brand.

Always look for added value

Whether you are a clothes buyer or a seller, this advice can help you. Most online shops have a problem in common; and that is that even if their clothes are gorgeous, different, different, stand out, futuristic or whatever, the shops always end up being the same.

That's why, if you really want to find a shop that generates a great experience, look for those that add details to the clothes, or those that add a little more love to the service or product they offer, always thinking about their customers.

It's not just about selling or buying a product (buying clothes online). It is about marketing an experience and this is the reason why most online shops fail in the long run. Because they don't understand that there is a point where they stop selling products and start selling experiences, status, emotions, among many other variables.

They also tend to add details such as different types of unconventional fabrics that are quite comfortable for the consumer; a special clothing labelling where they offer you only environmentally friendly fabric labels, among many other details that make your purchase more than just going to a place and making a simple exchange of money.

There are always exceptions

Not every purchase you make will be the best; sometimes, just like making a purchase in any physical shop, you will want your product exchanged or your money refunded.

This way you can ensure that you spend your money on the things you really care about and avoid scams when buying clothes online.

There are many types of manicure that we have. Today we are going to present you one of the most elegant and original. This is the marble effect manicure. We are not talking about the well-known marble technique which is done with water. We will do it dry and much easier.

Now there's nothing like getting carried away with unique and elegant styles for events and special days. Styles that will also do the trick of showing off our hands like never before. If you want to show off some tasteful Nail Marble art, just follow the steps we're showing you today. You'll see how easy it is!

Steps to create a marble effect manicure

If we like to decorate certain corners and parts of the house with marble, imagine seeing this flash of colours and elegant combinations, also on the nails. Well, from today you can have it in a simple way.

Before we start doing our marble effect manicure, we should always pay special attention to the nails. We can't go straight to painting them. Before doing so, we have to cut and file them evenly and take care of them. This can be done on the day of the manicure or perhaps the day before. Don't forget to apply a base that will give you more strength and prevent breakage, when you least expect it.

To start with our glitter manicure and luxury, we will start by choosing two shades of the same colour. For example, we can use two shades of grey. One a little darker than the other. 

Of course, this will always be based on your taste. Sometimes we can combine two completely opposite colours. Although to get the marbled effect, one of them must be grey or black. So you need one colour as a base and another to create the desired effect.

With base colour, we will paint all the nails or those we want to have this effect. We will apply a coat of the chosen enamel and let it dry completely.

When the colour is dry, we will have to continue creating our marble effect itself. We can do this in two ways. On the one hand, you can choose a sponge, apply a little enamel on it and dab it on the nail. On the other hand, you can take a piece of plastic wrap and paint it with enamel.

Now we will pass the paper through the nails. It doesn't have to be perfect, in fact, it is intended that the nail polish be distributed as much as possible. What we are looking for are those asymmetrical lines that will form the marble effect.

Before going to the next step, we need the nails to dry well. Finally, what we can do is apply a clear enamel coat but in a matte finish. This way, our nails will look like a stone. 

Of course, if you want a bit of shine, opt for this finish for your final coat. Of course, for the most professional manicures, you can always apply irregular lines in a colour such as silver or gold.

We often talk about the sacrifices that young entrepreneurs and small business owners have to make when starting their businesses. No salary in the first year, no proper office, long days... 

What about holidays? Can you afford to go away for the first year? Whether you're a captain of industry or a convenience store manager, you need a holiday to avoid burnout. 

With the Conversational.com virtual phone answering service, you can take off with peace of mind! 

Plan ahead and delegate

But beware: an entrepreneur's holiday is not quite the same as an employee's. It must be carefully organized and managed. They must be carefully planned if you want to be sure that neither the company nor your holidays suffer because you are away. To do this, plan well in advance, and make sure that all the important things are done before you leave.

When you are away, delegate. A few weeks before you leave, start training one or more trusted employees in the tasks you cannot do remotely. 

Explain in detail what you expect of each person, and make sure they understand your expectations. Have them repeat it if necessary. 

Show your confidence in your employees and leave with the belief that everyone will do well, reducing your stress and theirs! 

Take and make your company's calls wherever you are

With the Conversational, set up a precise call transfer procedure that ensures that if a customer calls your office, they can reach you even if you're thousands of miles away. When you are completely unreachable, you can redirect calls to a colleague or employee of your choice, or to a powerful telephone greeting. 

You can also make calls from your mobile phone, and the caller will see your office number, maintaining a strong professional presence and increasing response rates. 

Finally, your virtual receptionist will transcribe and email the voicemails you receive when you can't take incoming calls, which is very handy if you're in a remote area where poor reception means you can't conduct a conversation properly.

Conversational gives you peace of mind

Record a good telephone greeting, and handle the business that needs it remotely with call forwarding. Remember to open your mailbox no more than once a day for a set period of time to check on progress and address issues that need your attention. 

To thrive in new international markets, you must first think about opening offices and hiring new staff. In the early days, your financial capital does not allow you to fully commit to an international business. While a physical presence is ideal, there are many business advantages to having a sales office. Conversational will work with you personally to build strong relationships with your partners and prospects. 

To help you succeed in the global marketplace, we also provide outstanding customer service that is responsive to all customer needs and offers available highly efficient support. This is another way to gain the trust and favor of potential international prospects.

Outside of this time, stay away from social networks to maximize your rest, and enjoy your holidays!

The strategic approach to problem-solving has been a feature of the human mind since time immemorial: just think of the advantage that the Romans had over the barbarian population's thanks to their attack strategies that allowed them to catch the enemy at the most opportune moment, by exploiting his weak points.

When we talk about digital strategies we have to approach this concept in the same way, thinking of it as a tool to gain a competitive advantage over those active in the same sector. In order to achieve these results, however, it is essential that the digital strategy is customized and takes into account all the peculiarities of your online project.

Let's take a look at the advantages of having a tailor-made digital strategy from your digital marketing consultant or agency. whatever you have.

Designed around your buyer personas

Any digital strategy that has the objective of achieving concrete results for your business must be tailored to the needs of your buyer personas (link to content on buyer personas). This implies a series of preliminary choices that must be made in the phase of defining this ideal prototypical profile to which your strategy is addressed. These include some fundamental parameters such as age, gender, tone of voice, and the most appropriate communication mode for the online context.

The risk of structuring a digital strategy without having in mind its online target audience is that of missing the objectives that you have set yourself to achieve, thus thwarting the investments made not only in terms of money, but also of time.

Focus on your business objectives

In the era of the omnichannel strategy where users expect to interact with the brand through numerous touchpoints, it is essential that the digital strategy implemented takes into account the objectives you want to achieve: only in this way will you be able to direct your users through the sales funnel.

An important aspect to take into account when talking about business objectives is that they do not necessarily have to lead to sales: what is fundamental is to establish consistency between what you want to achieve online and your offline sales model. Let's take a practical example: let's imagine a shoe brand that, due to its explicit mission and corporate philosophy, does not want to sell online. 

In this case, the online objective is to increase brand reputation, making known the advantages of buying this particular type of footwear by attracting users to fill in the contact request or directly to the physical shop.

A business model of this kind cannot, therefore, have the same digital strategy as e-commerce as the objectives, channels, and sales tools are completely different.

Because it saves you time

Without dwelling on the more obvious aspects that may lead companies to opt for a customized business strategy (e.g. the possibility of gaining a competitive advantage), it is essential to emphasize that a digital strategy that is customized in every aspect saves time.

This concept must be declined in several senses:

Time = waiting for results: having a personalized digital strategy allows you to achieve the desired results in less time, reaching your potential customers in a targeted manner;

Time = advantage: wasting days or months on a wrong strategy results in the loss of a potential competitive advantage that your brand could have gained. In this sense, therefore, a customized digital strategy allows you first of all to enjoy good timing which, when it comes to market positioning, can make all the difference.

The load cells are transducers that are used to convert a force into an electrical signal. It is used in industrial weighing and weighing systems and has become an essential element in the automotive, high-precision manufacturing, aerospace, and defense, industrial automation, medical and pharmaceutical, and robotics industries, where reliable, high-precision load measurement is paramount.

Because load cells are very sensitive instruments, there are a number of external and internal factors that can affect their accuracy when measuring. It is important to clarify that no single factor is likely to greatly affect the accuracy of the cell. A very noticeable accuracy error occurs when several extreme factors occur at the same time.

1. Response time

Load cells require a certain amount of time to return to their resting point before they can make another measurement. If a new measurement is made before it returns to "Zero", the measurement will not be accurate and the error could exceed the tolerance.

2. Percentage error

All measuring devices have a degree of error which is acceptable as long as it does not exceed a certain tolerance. Small changes in the measurement cause a smaller error, while a sudden large change (from zero to maximum capacity in a short time) will cause a larger percentage error in the measurement.

3. Sudden temperature changes

Because load cells are made of strain gauges, a sudden change in temperature can cause deformations that affect their performance. It is advisable to measure the temperature at different times and/or to avoid direct exposure of the load cell to sunlight.

4. Load in contact with objects

Especially when multiple cells are used, it must be ensured that the load is not in contact with any object that may affect its weight. It is also important to note that most load cells need to be level and on a flat surface.

5. Excessive vibration

Excessive vibration can affect the performance of the load measurement. It is recommended that measurement readings not be taken when this type of vibration occurs.

6. Poor sealing

Poor sealing can cause moisture to affect the signal when it is transmitted from the load cell to the controller via a cable. It may also come into contact with dust-containing conductive material. This can be easily solved with a hermetic seal.

7. Lack of calibration

Load cells should be calibrated regularly so that they do not lose accuracy at the time of measurement, especially after any repairs. If you need to test the calibration and correct functioning of the load cell, you may be interested in the following article: Procedure for testing a load cell.

8. Unsuitable load cell type

There are several types of load cells that are suitable for certain applications. It is advisable to do some research to find the most suitable type of load cell for your requirements, this can help you to improve the accuracy of the measurement. To find out more about load cell types, please go to Load cells for precision and heavy loads.

That ends our article about load cell accuracy here, and we hope that our readers would find it helpful. You find it helpful or want to share your thoughts with us, you can drop your comments below.

Since we have different options, we think about whether we should buy iPhone 12 Pro Max, Apple's largest smartphone, or order (with a slightly longer delivery time) iPhone 12 Pro.

There are two Pro versions of the iPhone this year and they are markedly different from the previous generation.

Square-edged design aside, the two iPhone 12 Pro models differ from the previous generation iPhone 11 Pro primarily in the width of the display: it goes from 5.8″ on the iPhone 11 Pro to 6.1″ on the iPhone 12 Pro, and from 6.5″ on the iPhone 11 Pro Max to 6.7″ on the iPhone 12 Pro Max.

In terms of overall device size, the 12 Pro appears larger than the 11 Pro, but smaller than its 6.1″ peers, the iPhone 11 and iPhone XR.

The iPhone 12 Pro Max, on the other hand, is about 2 mm larger than the 11 Pro Max but has a smaller thickness (7.4 mm vs. the previous 8.1).

Across the iPhone 12 Pro line, the display is edge-to-edge with thin bezels, OLED, described by Apple as Super Retina XDR:

• iPhone 12 Pro: 2532×1170 at 460 ppi
• iPhone 12 Pro Max: 2778×1284 at 458 ppi

All iPhone 12 Pro models offer HDR, True Tone, P3 color gamut, 2,000,000:1 contrast, 800 nits maximum brightness (HDR 1200 nits), touch with haptic feedback, and oil-repellent coating.

Both models feature 6GB RAM and 128/256/512GB storage sizes.

Unlike previous models (iPhone XS and XS Max, and iPhone 11 Pro and 11 Pro Max), this year Apple has decided (to our chagrin) to differentiate the two Pro series devices by a small feature in the camera.

Features of these two smartphones

LiDAR scanner for portraits in Night mode, faster autofocus in low light, and next-generation AR experiences

3 integrated cameras (Ultra-wide-angle, Wide-angle, Telephoto)

HDR video recording in Dolby Vision at up to 60 fps

On the surface, the two cameras may appear to be identical, but from the datasheets available online, we find that:

iPhone 12 Pro Max features

• Ultra-wide-angle: ƒ/2.4
• Wide-angle: ƒ/1.6
• Telephoto: ƒ/2.2
• Optical image stabilization on sensor
• Optical zoom in: 2.5x; Optical zoom out: 2x; Total optical zoom extension: 5x; Digital zoom: up to 12x

iPhone 12 Pro features

• Ultra-wide angle: ƒ/2.4
• Wide-angle: ƒ/1.6
• Telephoto: ƒ/2.0
• Dual optical image stabilisation

Optical zoom in: 2x; optical zoom out: 2x; total optical zoom extension: 4x; digital zoom: up to 10x

The difference, as you can see, is in the optical zoom of the telephoto and the wide-angle lens, as well as in the optical image stabilization, which on the Max is directly on the camera sensor.

It's a big difference that, for those who take photos not only as a passion but also for work, could be indispensable.

As soon as they were presented, my choice fell on the 6.1″ model: more manageable, more practical to use every day even with one hand, and easier to store in a common pocket.

Honestly, we don't care about the better camera. The camera on the iPhone 12 Pro is identical to the current generation, and let's face it: iPhone has reached incredible levels of photo quality.

We were very tempted to buy the 12 Pro, but then we thought about it in our head and asked ourselves: yes, but what about the battery?

Therein lies the answer to the question of which Pro model to choose.

The iPhone 12 Pro has a 2775 mAh battery, which, according to Apple, provides up to 17 hours of video playback, 11 hours of streaming, 65 hours of audio.

The iPhone 12 Pro Max has a 3687 mAh battery, which provides up to 20 hours of video playback, 12 hours of streaming, and 80 hours of audio.

Three hours of video playback isn't bad. It means that in everyday use, it can last up to 4/5 hours longer.

The previous iPhone 11 and XR models had incredible battery life. The 12 Pro's battery is slightly smaller, but it still delivers remarkable battery life.

In my life as a frequent smartphone user, we have always put battery life first, which for us remains the real "killer feature" when choosing a phone.

That's why if you ask us outright "what should I choose between the iPhone 12 Pro and iPhone 12 Pro Max", our answer will always be "the one with the biggest battery life".