Picture of Deepak Gutpa

7 Best Cryptocurrencies Marketing Strategies In 2021

Visible to anyone in the world


Marketing for cryptocurrencies is as important as for any other industry. Online marketing is synonymous with growth in the online business world. Many ICO marketing companies have already entered the market.

Crypto-currencies are different from ICOs (Initial Coin Offering). A cryptocurrency is a digital currency or online payment system, while an ICO is a form of fundraising to raise enough money to successfully develop a crypto-currency project or startup.

If you're not sure what it is or how to market your crypto-currency, here are some strategies to help you get started.

1. Web design

The first and probably the most important thing you need to do before marketing your crypto-currency is to develop and manage your website.

Find the right web design and create an online platform where potential investors can get all the information they need about your crypto-currency.

This is also an opportunity to convince them of the need to invest in your currency, its benefits and its future.

You can't expect someone to discover your currency and invest in it if you don't provide them with the necessary resources.

2. Direct messaging

This is just one very effective way to spread the word about your future crypto-currency.

Many people ignore a marketing email before they even read it. So there is no need to worry about creating an interesting email marketing campaign.

A better solution is to collect the targeted mobile phone numbers of potential customers and send them SMS marketing directly.

Mobile messages are more likely to be read and are usually well received by interested consumers. You can use an SMS marketing company or software for this task.

3. Social media

An effective social media strategy can help you build an engaged audience around your crypto-currency. How do you do this?

You should encourage users to subscribe to your pages to keep up with the latest news and updates about your crypto-currency.

Don't know what to do? Hire a professional social media marketing company to help you get started.

4. Press Releases (PR)

If you're looking for the most effective Crypto marketing strategy, using PR service is the best one! use popular news and PR services to spread the word about your future digital currency. 

There are several press release sites online, including PR agencies specialising in crypto-currencies, that allow users to post news and updates on new coins.

They have a large number of readers who are always looking for information about new crypto-currencies on the market. This can help you build a network of interested users and investors.

5. Bitcoin Community

Besides the official Bitcoin community, there are several other communities where you can promote your new currency.

First, find and join the relevant community sites.

Before you start talking about your crypto-currency, you need to build trust by participating in ongoing discussions.

Then you can formally introduce your currency, its history, benefits, future and other details to users in the community.

If they are interested, they will ask questions to which you can provide appropriate answers.

6. Paid promotional activities

For those who are not familiar with many online marketing tactics, the best option is to hire paid marketing services.

These services are offered by Google, Facebook, Twitter, YouTube and many other online platforms.

Essentially, they involve displaying advertisements, videos, banners, etc. in your currency on established websites in order to get traffic from them.

An online marketing company can help you create a paid campaign to promote your cryptocurrency.

Many crypto-currency developers effectively use this technique to advertise their new coins to interested users on relevant websites.

7. Email marketing

This is a form of direct marketing. Depending on the quality of the email campaigns, it can help you achieve good results.

Email marketing involves sending targeted emails about the launch of a new product or offer to specific people.

This is an excellent strategy for spreading the word about your new currency.

However, you should first build up an email list and only include people who are really interested in your product. You can then use an email marketing service or software to get started.