Once you have your online shop and a payment button enabled, it may seem like all you have to do is wait for the transfers to arrive, but the reality is a little different. Read on to discover 5 effective practices that generate more sales in online businesses (and the tools that work for you in each case).
Yes, setting up an online shop or taking your traditional business online is not only a good idea, it's more necessary than ever. The benefits could not be better: it provides security in times when social distancing is indispensable, it allows you to sell at any time and it gives you up-to-date information about your customers, so you are able to offer a better service.
Now, although the 3 benefits we have mentioned improve the context for sales to happen, to make them happen you must reinforce your strategy with the practices we share with you below.
How to generate more sales in your online shop?
Tips, tricks, tactics... there is a lot you can do to drive customers and increase sales in your digital shop. We summarise all this arsenal of tips in 5 key practices to have more sales in your online shop:
1. Work with the right tools
First of all, the platform where you will host your online shop. The best-positioned options on the market are Shopify and Prestashop, according to the finance and technology information portal Rankia. Shopify is easy to use and full-featured, but has a monthly cost; Prestashop is a free open source platform.
In e-commerce, the relationship between brands and consumers is very close and requires interaction. Thanks to this interaction you will be able to attract users and convert them into your customers, but for that to happen you will need a Customer Relationship Management (CRM) system.
The CRM is a platform where you concentrate the information of your relationship with each user and manage the actions you have to execute to convert them from prospect to customer and, hopefully, promoter.
2. Generate valuable content
Here it is crucial that you use a content strategy that positions your brand in the minds of your ideal customers.
The function of valuable content is to drive users on their customer journey when they "meet" your brand. In other words, content attracts, engages, converts excites and delights people in their experience with your brand.
3. Leverage social media
Today's consumer is on social networks and that is where your brand should be present. However, it is essential that you first define who that ideal customer is and which ones they use. Selling on Facebook, Instagram or Youtube is not the same as selling on LinkedIn.
Each network speaks its own language and therefore requires its own strategy. Let's take a look following recommendations to generate more sales from Instagram:
Take advantage of automation to group your content and schedule publications.
Use visible links to reach landing pages where your customers can buy with just a few clicks.
Generate promotions and dynamics that engage your users.
Make an alliance with an influencer to promote your brand.
4. Use Ads
In addition to the organic traffic generated by good digital marketing practices, it is advisable to start with paid ads to advertise your products, it is much cheaper and more effective than traditional advertising, to reach your ideal customers more immediately.
Undoubtedly, the most powerful platforms for managing paid ads are Google Ads and Facebook Ads, as the blog Think Big Business points out.
The former has a higher cost per click, but is more effective at bringing you prospects who are interested in a solution like yours; Facebook Ads has a lower cost per click, but its targeting works more in awareness campaigns (making the consumer aware of the existence of a product).
5. Analyse results periodically
All the strategies and tools we have shared with you have one thing in common: they work with data.
Use all that information to measure results, identify trends, discover what works and what other business opportunities there are in your market. The key is to set up analysis reports by cycles, understanding that the idea is to make adjustments on the fly to refine what works.