Fundraising products
Another way of asking for donations from individuals is through creating fundraising ‘products’, such as child sponsorship. These ‘products’ parcel the large total amount of money voluntary organisations need to raise into smaller amounts that make all donors feel that they have been able to make a difference.
The figure below shows some examples of fundraising products from the organisation Good Gifts (www.goodgifts.org [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ).
Figure 2 Fundraising products from Good Gifts.
Show description|Hide descriptionA screenshot from the Good Gifts website, showing things that can be bought via the site. A drawing of a man playing a violin sits above the heading ‘Music sessions for children in hospital’ and the amount of £8. An image of a saw and a hand-drill is shown above the heading ‘Tools’ and the amount of £7. An illustration of a hot cooked meal is above the heading ‘30 school dinners’ for the value of £9.
Each item has an ‘Add’ button, for adding to the gift-seeker's virtual shopping basket.
