3.7 Trademarks and licences

3.7.1 Trademarks

The main area of litigation in relation to trademarks and the internet has been domain names, where typically the holders of a web address are accused of being ‘cybersquatters’, deliberately exploiting the good name associated with a well-established trademark. One of the longest-running disputes in this area is over the ownership of the ‘sex.com’ domain name. Although it is important and although, for example, one young UK computer science graduate found himself in prison as a result of a dispute over domain names related to well-known companies such as Sainsbury's, Virgin, Marks and Spencer, and Boots, we will not be looking at that or any other trademark cases in detail.