Management research as craft

Here Emma discusses the features of research as craft, an approach that enables methods and methodology to be understood as more than a set of techniques and facilitates greater consideration of ethics and politics. The need for craft(y) research will be situated in the context of business school globalisation, and the pressures that this places on researchers to conform to research norms set by globally ranked journals. Concepts such as interpretivism, induction and abduction will be covered, and some of the qualitative methods used by craft(y) researchers will be introduced.

Activity: Film Focus 2, ‘Management research as craft’ – Emma Bell

Watch the film and make your own notes in response to the following questions:

  • Summarise the idea of research as craft in your own words.
  • Do you see your own research as craft? Why – or why not?
  • What advantages or risks are associated with seeing research as craft?
Download this video clip.Video player: 02-250623-management-research-as-craft.mp4
Copy this transcript to the clipboard
Print this transcript
Show transcript|Hide transcript
 
Interactive feature not available in single page view (see it in standard view).

We recommend that you keep notes of your answers to these questions so you can return to them during the course.

To use this interactive functionality a free OU account is required. Sign in or register.
Interactive feature not available in single page view (see it in standard view).