Social media and messaging tools

Facebook, WhatsApp, Twitter and other social networking tools are widely used for communicating and sharing with friends, family and the wider world, but they can also be useful in online learning because they are familiar and help to encourage collaboration.

Described image

In this video, Charlotte, an international development consultant, talks about how she and her team used Whats App to move their training online. (If you have already studied the section called ‘Knowing Your Learners’ you may not wish to watch this video again.)

Download this video clip.Video player: nc4868_tyto_2021_vid002_1920x1080.mp4
Copy this transcript to the clipboard
Print this transcript
Show transcript|Hide transcript
 
Interactive feature not available in single page view (see it in standard view).

If you are planning to use social media, a first and essential step is to check that all your learners have access to the tool you are thinking of and are comfortable using it. You should check the terms of your organisation’s social media policy, if it has one. You’ll also want to consider privacy and security, so you will probably need to set up a closed group only accessible to you, your learners and any others you want to invite, rather than being open to anyone. (Note that this is not possible with some of these networking tools.) Your learners may also have concerns about sharing and use of data so make sure everyone understands how and with whom they may share information if they use social media.

Whether you incorporate social media in your training or not, there will always be the possibility of interactions between learners in spaces away from the ‘official’ locations. Although the lack of control of such spaces may be a cause for concern, they can be a great help for learners by providing peer-to-peer support. For example, if they are in touch with each other via an instant messaging app such as WhatsApp during an online learning event they can often help each other with understanding the issues covered.

Tip

For any of the tools and technologies you may be considering, a simple online search will almost always bring up helpful videos and guides on what they offer and how to use them.

Activity: Social media in online training

Timing: Allow about 15 minutes

Think about your own experience of using social media and consider the possible pros and cons of using it for teaching and training. If you are short of ideas, read The Use Of Social Media In Online Training: Benefits And Drawbacks by the eLearning Industry [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] , an article that summarises some key benefits and drawbacks. It is written for the commercial sector but is also relevant in other contexts.

Note down your pros and cons in the table below.

Pros (benefits)Cons (drawbacks)
To use this interactive functionality a free OU account is required. Sign in or register.
To use this interactive functionality a free OU account is required. Sign in or register.
To use this interactive functionality a free OU account is required. Sign in or register.
To use this interactive functionality a free OU account is required. Sign in or register.
To use this interactive functionality a free OU account is required. Sign in or register.
To use this interactive functionality a free OU account is required. Sign in or register.
To use this interactive functionality a free OU account is required. Sign in or register.
To use this interactive functionality a free OU account is required. Sign in or register.
Words: 0
Interactive feature not available in single page view (see it in standard view).

Discussion

The main points from the article are summarised here. You may have your own answers as well.

Pros (benefits)Cons (drawbacks)
  • Easy to communicate and collaborate with others wherever they are in the world
  • Available 24/7; not affected by different time zones.
  • Useful for updating and sharing topical information.
  • Can be helpful for giving and receiving feedback.
  • Can encourage participation and engagement.
  • Distracts from the main focus of the meeting/training and can be a time waster.
  • Requires time and resources to maintain worthwhile communication.
  • Can lead to information overload.
  • Lack of privacy; posts on social networking sites will be visible to anyone.

Video conferencing platforms

Obtaining feedback from learners