Communicating AMR data to stakeholders

Introduction

This module will encourage you to think about how you can make the biggest impact in communicating antimicrobial resistance (AMR) data, as well as data on antimicrobial use (AMU) and antimicrobial consumption (AMC). There might be groups of people you have not considered before who could benefit from AMR, AMU and AMC data being shown and explained to them.

Global action to tackle drug-resistant infections is not happening at the scale and urgency needed. Action can be strengthened with a better recognition and understanding of the problem. Unfortunately, this wider understanding of AMR, AMU and AMC data and their impact is currently limited. We can change this by communicating more widely and more powerfully.

Note that because different stakeholders use different terms, ‘antimicrobial’ and ‘antibiotic’ are used interchangeably in this module.

After completing this module, you will be able to:

  • appreciate the ‘bigger picture’ and make the most of AMR, AMU and AMC data
  • identify local, national and global ‘AMR networks’ and stakeholders
  • recognise different target audiences, and effectively match your communication strategies to each audience
  • use a range of communication styles and platforms.

Activity 1: Assessing your skills and knowledge

Timing: Allow about 10 minutes

Before you begin this module, you should take a moment to think about the learning outcomes and how confident you feel about your knowledge and skills in these areas. Do not worry if you do not feel very confident in some skills – they may be areas that you are hoping to develop by studying these modules.

Now use the interactive tool to rate your confidence in these areas using the following scale:

  • 5 Very confident
  • 4 Confident
  • 3 Neither confident nor not confident
  • 2 Not very confident
  • 1 Not at all confident

This is for you to reflect on your own knowledge and skills you already have.

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1 Making an impact with AMR data