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The figure shows the homepage of the Windmill Hill City Farm website. An image of goats sits above text that reads ‘Windmill Hill City Farm is a charity that provides recreation, education and therapy using food, farming and the environment as a theme.’ The top navigation bar of the website is shown, including tabs such as ‘what’s here’, ‘what’s on’ and ‘about us’. There are buttons at the top of the screen shot for actions to make a donation, volunteer or become a member. The organisation’s contact details and logo are shown, along with a strapline of ‘A place where people grow.’

 A fundraising case example