Difference | Vision statement | Mission statement |
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Detail | Outlines where you want to beCommunicates both purpose and values | Talks about how you will get to where you want to be Defines the purpose and primary objectives |
Answer | Answers the question, ‘Where do we aim to be?’ | Answers the questions ‘What do we do?’ and ‘What makes us different?’ |
Time | Talks about future | Talks about the present leading to the future |
Function | Lists where you see yourself some years from now. Inspires and shapes direction | Lists the broad goals for which the school is formed Defines the key measures of success – the prime audience is the leadership team and stakeholders |
Change | Will remain intact because it is about values, not just what you do | May change, but will derive from core values, pupil needs and vision |
Developing a statement | Where do we want to be going forward? When and how? | Why do we do what we do? What, for whom and why? |
Features of an effective statement | Clarity and lack of ambiguityDescribing a bright future (positive) | Translates purpose and values into actions |