9 What you have learned in this section
- Customers are the life blood of any business.
- Customers may also be clients and consumers.
- It is important for a business to know who the customers are, where they are and how they decide on what they buy.
- There are different forms of marketing available, some paid and some unpaid. Businesses need to use the most effective form of marketing for their businesses.
- Social media allows customers to give instant feedback, both good and bad. Businesses need to figure out how to use these feedback, even complaints, for the good.
OpenLearn - Small business and marketing

Except for third party materials and otherwise, this content is made available under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 Licence, full copyright detail can be found in the acknowledgements section. Please see full copyright statement for details.