10 Publishing and publicising your course

10.5 Summary

In this session you have looked at:

  • why search engine optimisation (SEO) is important for promoting content
  • hw SEO makes content available to potential audiences
  • how digital analytics and qualitative evaluation helps us understand course usage
  • how each of these could be further refined in the future.

We hope that you have enjoyed working through this course on how to create your own open online course.