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Session 3 Moderating an online conversation

3 Moderating an online conversation

Illustration of talking heads
Figure 3 Moderating an online conversation

One of your main roles as an online facilitator will be to moderate (or manage) and encourage online conversation. Moderating in this context means watching over and guiding discussions, dealing with questions, ensuring that learners remain focused on the topic and dealing with any conflicts or inappropriate comments. This section deals with the technical, social and communication skills required.

3.1 Getting learners talking

The first task of a facilitator is to motivate learners to join the conversation.

After introducing yourself, and explaining your role and that of any other team members involved in supporting the online course, your first job will be to post messages to encourage learners to introduce themselves and foster a sense of community rather than of competition.

You could ask learners:

  • where they are from
  • what their interests are
  • about their experiences of education.

You could consider other ‘icebreakers’ (light hearted activities to get people engaged and confident in posting messages online). For example, you could invite them to share a particular unusual talent they have, tell others what is their favourite book or song or holiday place, or share a photo of their home town or village. This all helps to create a sense of community, where students and facilitator get to know a little bit about each other.

Your messages should provide basic information about the purpose of the comments and should encourage people to join in. They should be:

  • well-placed and easily seen
  • friendly and concise, encouraging people to join in.

Profiles

Many online learning platforms have an area where you can provide information about yourself. This is called a profile. Sharing personal profiles offers the opportunity to find out a little about each person, and is another way to get a sense of who they are and build the community. In your profile you will need a brief note about yourself, your specialisms, the area you live in, your hobbies, etc.

It is not intended to provide a full and detailed history, so it is best to keep it short and sweet. Providing a photo isn’t obligatory, but it can help people feel that they are communicating with a real person and so create a friendly atmosphere online. You should not, however, provide any personal information such as your address or telephone number, as this may lead to unwanted contact and even lead to you feeling unsafe.

Tone and standards

Throughout your conversations with students your tone should be friendly and welcoming. Be clear about the standards you expect in the conversation, such as respect of other learners opinions and no bad language. There may be a code of conduct for the platform you are working on that you could refer to.

3.2 Setting out welcoming messages

You will now look for examples of welcome messages.

Activity 5

Timing: (Allow 30 minutes)
  1. Read through the three welcome messages below which provide an example of some different approaches used to engage students starting an online course.

    ‘Welcome to this online course on “Developing your social skills”. My name is Kyaw and I am your online facilitator. I look forward to getting to know you all in the coming weeks. Please post a message to introduce yourself.’

    ‘This online course commences 3rd September 2020, so please post a message before then to introduce yourself, and tell us a bit about your expectations and the reasons why you have enrolled on this course.’

    ‘A very warm welcome to the online course on “Learning to cook Myanmar food”which starts on 1st October 2020. My name is Myo, and my role on this course is to facilitate the conversations and enable you all to participate and feel comfortable studying online. I am not a subject expert on cooking, but do enjoy Myanmar food. I will be supported from time to time by a subject expert who will join our discussions. It would be great before we get started with the course content to know a bit more about each of you, so we can create a sense of online community and also learn from each other. Please post a short introductory message letting us know what you like to be called, where you are from, and one interesting or unique thing about you that you are happy to share ! I look forward to getting to know you all in the coming weeks.’

    • What are the main elements of the message?
    • To what extent do the messages reflect the tips given above?
    • Which one works best in your opinion and why?
  2. Create a sample welcome message to post into a discussion area.
  3. Create a sample profile for yourself.

3.3 Maintaining the conversation

Group size

In online courses, active participation may be optional or in some cases participation in an online activity could be assessed. Numbers of active participants in an online conversation may also vary with the appeal and relevance of the discussion. Many learners will simply read comments left by others – which is perfectly acceptable, as those learners are still progressing on their learning journeys.

Your role as a facilitator is defined by the size of the group and the expectations of their participation.

Filtering

On some online platforms it is possible to ‘filter’ messages, which can be very useful if you have hundreds or even thousands of comments posted at each stage of the course. The volume of posts could then become very daunting and it can be difficult for the online facilitator to know where to start. If this filtering feature is available then it can be useful for filtering comments in discussion. Other features that may exist on an online platform that can be linked to filtering are ‘following’ where you or other learners can follow particular learners, and ‘liking’ where learners can select an icon and ‘like’ a post. This ‘like’ feature is widely used on social platforms such as Facebook.

You may be able to filter a conversation by:

  • Everyone: This is usually default setting that lists all posts.
  • Following: This option lists posts from learners you have selected to follow.
  • Most liked: Lists the posts that have had the ‘Like’ link clicked. This filter lists these posts by most popular first
  • My comments: Lists the contributions that you have added. This filter can be especially useful if you need to check back to see what you have written in respect to specific posts.

Helping learners navigate

Sometimes learners are not clear as to how to use and navigate these discussions, making some comments appear disjointed. Part of your role as a facilitator is to encourage learners to read and engage with these online discussions, so it is important to steer them in the right direction.

You can do this by doing the following:

  • Encouraging students to engage with the most recent comments and draw their attention to use the filters, such as ‘Most liked’, explained above.

It is important that learners start with the most recent comments first

  • Make it clear how to engage in discussion in this type of comments stream. You could point out that doing this would:
  1. allow people from different parts of the country to share expertise, resources and points of view
  2. provide a range of opinions
  3. generate a valuable resource for learners who want to spend more time on a step.

Remind learners that they do not need (and should not be encouraged) to read all contributions.

If learners mention any confusion or frustration with the comments or discussion stream, it may be helpful and reassuring to restate some of the points listed above.

Keeping the momentum going

It’s good practice to get into the habit of responding promptly to the learners’ messages in the initial stages of their online experience. This helps to build their confidence and reassures them that someone is really out there.

Keeping discussions well organised and on track is also an important part of the facilitator role. You might expect that all replies in a discussion topic would be about the same subject; however, online discussions are really no different from face-to-face ones, in that learners often deviate from the original subject. You may, therefore, need to redirect users to the appropriate places. In order to keep up to date with developments, you may be able to follow your learners or sign up to receive emails to see what they have commented on.

Weaving

Keeping discussions moving along and enabling learners to reflect on what they are saying is a key skill of the facilitators’ role. It is referred to as ‘weaving’. You will see that this is similar to facilitating a face-to-face discussion, where you may need to reinforce points made and then follow up with a question. For example: 

‘Maung Aung Thu makes a very valid point about the anxieties associated with forum use. But I wonder if you feel that this continues to be a serious hurdle once students are familiar with the medium?’

Summarising

It can be difficult to follow a debate in an online conversation because it may take place over days or weeks, with many dead ends along the way. Maintain interest in the conversation by summarising, which draws together major points and refocuses learners’ attention. It is good idea to summarise after 10 to 20 contributions.

Editing and removing posts

Sometimes it might be necessary to edit or remove a post from a discussion. It’s a good idea to make a plan of what you will do in this situation. You may consider editing or removing a post if the learner is:

  • sharing personal information such as an email address or phone number
  • sharing private information such as a serious health issue or details of a conflict
  • making an inappropriate comment about another learner
  • stating a controversial or politically incorrect opinion.

In each of these cases, the details of the post will dictate your actions. It might be that you can just replace personal information with square brackets, for example. With an inappropriate comment or opinion you may need to remove the whole post.

If you remove of edit a post, it should be in done in line with some overall forum guidelines on what is and what is not acceptable so that you are not just enforcing your own personal views. Always explain to the learner what you have removed and your reasons for doing so. Do this in a private space, such as via email or private message, to avoid further embarrassment for the learner.

Recognising patterns of online behaviour

You might notice different patterns of behaviour from people online. These behaviours will have a huge influence on both how you moderate and also how the learners interact with each other.

3.4 Patterns of participation

In this section, you will look at patterns of participation in online conversations and explore the best ways to react to these.

Activity 6

Timing: (Allow 15 minutes)
  1. Think about your own patterns of participation in online conversations, either as part of online courses or on social media platforms such as Facebook. When, why and how often do you participate, and how intensive is that participation?
  2. Look at Table 4 below, which is a collation of common patterns of online participation identified by Gilly Salmon (2002). Have you found a pattern that applies to yourself? Do you recognise the pattern in others that you come across online?
  3. If the course you are facilitating has affiliated guides and/or guides, you can also see in Table 4 how their roles are designed to support you.
Table 4 Patterns of participation
BehavioursFacilitator responseAffiliated guide/guide response
Visits once a week, lots of activity, then disappears again until next week, or even the week after!Nudge by email to encourage them to visit again and see the responses that they have sparked off.Comment positively on the learner’s posts resulting from facilitator encouragement.
Steady – visits most days for a short time.Congratulate. Ask them to encourage and support others – especially those who post very little.Post positive comments when learners support others.
Always catching up: completes two weeks in one session, then disappears again for some time.Nudge them with an email to suggest that they will find the course easier to follow if they access it more regularly. Check on other commitments. Provide regular summaries and archiving to enable them to catch up and easily contribute.Join in posts from the facilitator’s summaries of topics. Comment positively to encourage learners’ contributions.
Visits once a week, reading and contributing little.Check that this learner can access all the messages; check also language difficulties. They may need boost of confidence – give them a specific role.Help to boost the learner’s confidence with positive, encouraging and friendly comments.
Inclined to post comments in a random way, lacking in context and not relevant to the nature of the current conversation.Try to include relevant comments from this learner in summaries and invite responses. They need support and encouragement.Help to support the learner with relevant responses.
Lives online; a prolific message writer who responds very rapidly.This learner may need counselling to hold back and let others shine through. Give them structured roles, such as summarising after a plenary.Support by including references to relevant comments from other learners to help integration.
Tendency to dominate discussion at certain times.Invite this learner back frequently. Offer a structured and specific role.Support and encourage the learner to reflect on other learners’ comments.
Steals ideas without acknowledging.Foster a spirit of acknowledgement and reinforcement of individual ideas. Warn them directly if necessary.Actively include these learners when posting comments that acknowledge others.
Intelligent, a good communicator and playful online.Ensure they acknowledge and work well with others. They may annoy participants who think it’s all very serious.Support the facilitators by helping to keep the learner on a relevant topic.

Footnotes  

(Adapted from Salmon, 2002)
Discussion

It is important to bear in mind that these participation types are a way of understanding a vast array of different online behaviours, and so are inevitably very simplified. As such, you may have come across other ‘types’ than those mentioned above, or have found that the same people exhibit different behaviours at different times.

3.5 Social communication

Socialising is a key stage of moderating. It involves helping learners to get to know each other, develop mutual respect and establish a community. You will know from Activity 6 that patterns of participation and behaviour vary enormously.

A lot of the communication you will experience as an online facilitator will be asynchronous in nature. This has the advantage of enabling learners to post messages at any time of the day or night. However, online conversations can lack the energy of face-to-face groups, and learners may dislike the lack of spontaneity or the lack of responsiveness to messages they have posted. They may also struggle to understand the silences and feel a sense of isolation.

Despite these problems, there are ways of communicating effectively in an online environment. The following rules, adapted from Sener Knowledge LLC, are a helpful starting point.

Rule 1: Write well

It is important to remember that writing is the main form of communication online and so it is important to write clearly and succinctly. Some ways of achieving this are as follows:

  • Be short, concise and organised; avoid long, rambling or confusing messages. If you have something lengthy to say, consider writing a separate document (e.g. in Word) that you can attach to a brief covering message.
  • Take the time to edit your messages. If you need to think before you send, then you can save a draft of your message. Before sending an angry message, stop and take a break, and consider whether a milder tone would be more appropriate.
  • Remember, IF YOU WRITE IN CAPITAL LETTERS or use exclamation marks !!!!!! IT WILL COME OVER AS SHOUTING. You may be surprised at the responses you receive.
  • Neatness, proper grammar and spelling do matter, although as a reader you should also make allowances for others’ typing skills.
  • Think carefully about the number of questions you pose. Too many questions will confuse learners and dilute responses to the key questions. Ask direct questions to get the discussion back on topic.

Rule 2: Follow proper ‘netiquette’

Netiquette simply refers to online etiquette or the practice of courtesy and respect in an online environment. Here is some guidance:

  • DON’T say anything online that you wouldn’t be willing to say to someone face-to-face.
  • DON’T say highly negative, insulting or disparaging things about your fellow learners or their views online (this practice, called ‘flaming’, is viewed as very poor behaviour).
  • DO state your views confidently but kindly, including your differences of opinion.
  • DO give someone the benefit of the doubt if you’re unsure about the meaning or tone of a comment.
  • DO make allowances for others typing skills when reading posts. DON’T judge the quality of a post by the quality of the typing.
  • DO consider using emoticons as a way of showing your mood or facial expression as these can enhance learners’ understanding of your posts. (See Wikipedia’s list of emoticons alongside their meaning.) You could also describe your mood in brackets, for example ‘(I’m being serious)’. Note that the use of emoticons may need to be done with care, as they could display differently for different people and less common emoticons may not be widely understood.
  • DO keep a sense of humour – remember that online learning will be new and unfamiliar territory to many on the course.
  • DO consider using pictures or audio files. They can be a great way to initiate discussion and reflection, and can sometimes be worth a paragraph of text.

Rule 3: Use your social presence

‘Social presence’ refers to the way that individuals represent themselves in their online environment and how learners relate to each other. Social presence is therefore hugely important in helping people communicate effectively. There are three ways in which a person’s social presence can be demonstrated online:

  1. affective – communicate emotion, values, attitudes or beliefs through language
  2. interactive – respond and interact directly with others’ messages
  3. cohesive – use language as behaviour designed to reinforce the group’s sense of itself as a learning community.

Table 5, again adapted from Sener Knowledge LLC, provides instances and examples of ways in which you can use your social presence online.

Table 5 Social presence online
StrategyExample
AffectiveUse descriptive words that indicate feelingI really like what you've done.
Express personal values, beliefs and attitudes

I personally think that ...

In my opinion ...

Use non-verbal features of language to convey emotion, such as punctuation or emoticons

Lol!

:-)

InteractiveAcknowledge others’ messages by referring to them directly

I like the way you used that example ...

I thought that Maria’s comment was spot on.

Agree or disagree with others’ messages

I disagree ...

I don’t share that opinion.

Offer praise, encouragement or reinforcement to others

That’s excellent!

This is a really good discussion.

Invite responses by asking questions

Does anyone else have an opinion on this?

How does this relate to your individual situations?

CohesiveAddress or refer to others by nameThat’s interesting, Robert.
Use greetings and closure at the beginning and end of messages

Hello everyone!

Bye.

Refer to the group as ‘we’, ‘ours’We can’t all agree on this.
Reflect on the forum itselfWe’ve had a really interesting discussion today.

3.6 Developing effective communication

In the following activity, you will investigate further tips for effective communication.

Activity 7

Timing: (Allow 25 minutes)
  1. Look again at the tips for social presence online in Table 5. Do you agree with them? Are there any other tips that are just as important or helpful to support good communication?
  2. Try using these tips in online conversations that you are engaged in.
  3. How did they work? You may wish to note your findings in your reflective journal.

3.7 Dealing with online disagreements

No social environment can exist without the occasional moment of disagreement or argument. The nature of online conversations, where the content of the message is all-important, means that misunderstandings can sometimes occur and – in the absence of the normal social cues that we rely on – can quickly escalate.

If, at any time, you feel that the discussion is becoming aggressive or inappropriate, or contains a tone that may upset some learners, then you can escalate these to the site’s web team to action accordingly.

Arguments that escalate into a form of conflict in an online environment can affect an individual and also damage the learning experience for all the learners directly involved, including those learners witnessing the event.

Some behaviour can cause offence where there is no malicious intent. The impact of behaviour on a person affected by it is more relevant that the motive behind it. In these cases it is helpful to ask if a reasonable person could think that the behaviour amounts to conflict, bullying or harassment. In most cases people know, or should know, that remarks or actions are causing offence, and that causing such offence is unacceptable.

This type of behaviour can:

  • have a devastating effect on an individual
  • cause anxiety, loss of concentration, illness and absence from study and/or work
  • have a damaging effect on the study learning environment, resulting in poor morale, reduced productivity and removal from the learning environment.

Examples of unacceptable behaviour are:

  • personal insults or name-calling
  • public humiliation, derogatory or belittling remarks concerning performance, opinions, or beliefs
  • constant non-constructive criticism
  • sexual innuendo
  • unwelcome advances, attention, invitations or propositions
  • unwelcome comments on the effects of a disability on someone’s personal life
  • offensive or derogatory comments relating to someone’s gender, sexual orientation, colour, ethnic or national origin, age, socio-economic background, disability, religious or political beliefs, family circumstances, or appearance.

Learners will be required to comply with a code of conduct for behaviouor on the platform that they are learning on. This code of conduct should be developed and adopted at the institutional level to reflect the values of the institution. The role of the facilitator is to step in when they see conflict occurring.

Be alert and take the appropriate action by alerting the lead instructor/educator of the course. Some online platforms have report buttons available that can be used to draw attention to potentially inappropriate online behaviour. This will ensure that the comments causing the conflict are escalated through the platform’s reporting channels and will be addressed by the platform’s operatives.

3.8 Identifying good practice

Identifying good practice is a vital skill for an online facilitator.

Activity 8

Timing: (Allow 20 minutes)
  1. Look at a social media that you are familiar with or contribute to. Examine how people communicate and engage with each other.
  2. Identify five examples of good practice and five examples where practice could be improved, as well as your reasons for why this is the case. Remember, this is a learning environment, so any comments you make about the examples you find should be constructive and not simply negative.
  3. Reflect on the examples you found and whether good practice is always clear.

3.9 Encouraging other learners

If you look back to the different stages of facilitation and the skills required, you will see that they focus on helping learners focus on tasks, explore and discuss issues, and reflect on their learning. This does not mean that your role is to teach learners or to offer formal advice on their studies. However, as a facilitator, you can use your role to encourage learners to share ideas and respond to and reflect on existing posts.

Contributing to a conversation that has an academic purpose can be quite daunting for learners. They could be attempting to write in a way that sounds academic while not being offensive, and be painfully aware that whatever they write has an alarming permanency and is directed towards a largely unknown audience. Your role as a facilitator is to encourage learners to participate in the conversation and ensure it as a safe environment to learn in.

There are a number of elements that have been identified as being of importance in supporting effective learning groups (Cole et al, 1990).

These include:

  • a climate of respect and acceptance for individuals in the group, irrespective of similarities and differences
  • everyone’s contributions being acknowledged and valued
  • listening being valued as much as talking
  • openness in communication
  • the development of clear processes for making decisions
  • the leader taking responsibility for the process of the group
  • clarity in the setting of goals and tasks
  • problems being faced openly and constructively.

3.10 Responding online

The following activity will test your ability to deal with different scenarios.

Activity 9

Timing: (Allow 30 minutes)
  1. Drawing on the elements identified by Cole et al. (1990) in the previous section, think of an encouraging way to respond to each of these scenarios. You may wish to record this in your learning log.

    • Scenario 1: You’ve noticed a couple of posts from Thanda: one ended rather abruptly in the middle of the sentence and the other had some HTML programming code in. You think she might be having some technical issues using the website. What would you say to her?
    • Scenario 2: Your cohort contains two very strong characters, Nyein and Haymar. They both have strong opinions but rarely agree. You notice some messages between them that looks a little heated. Nyein has suggested Haymar reads more before she comments; Haymar has replied that Nyein doesn’t know what he’s talking about. She’s used caps lock and exclamation marks. She’s also encouraged other learners to support her. How would you resolve this situation? Write a message to each party and another message to the whole forum.
    • Scenario 3: Soe is the most frequent poster on the course. He posts on every discussion thread and replies to every comment left by others. There are frequently multiple posts from him in the same thread. Other learners aren’t engaging as much because Soe seems to be dominating every conversation. What would you say to him? Write a message to Soe and one to the whole forum.
    • Scenario 4: You’ve only seen one post from Nilar. She replied to an introductory thread, just saying ‘Hi’. What would you say to Nilar?
  2. Look back over your responses. What features, such as the length of the response, use of emoticons, tone of voice, etc., make it a good and appropriate response?

Now continue to Session 4 Encouraging further study.