2 Strategy

Before considering how GenAI might be used in your organisation, it is essential to first develop a solid understanding of the technology – how it works, and the potential impact it may have on your sector.

Begin by reflecting on your organisation’s goals, the challenges you are aiming to address, and where GenAI might add genuine value. Any new technology should align with your overall organisational strategy to ensure you can maximise its benefits and avoid problems. While the fourth course, Use cases for Generative AI, explores specific use cases in greater detail, this course offers an overview of key considerations to guide your thinking.

Understanding both the strengths and limitations of GenAI is critical. A structured and thoughtful approach to implementation helps ensure that the technology is embedded in a way that is sustainable, ethical and effective. Your GenAI strategy should be integrated with and support, your existing business strategy. Below we outline the key elements to consider when developing a GenAI strategy for your organisation.

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GenAI strategy is at the centre of the diagram. Around the outside are the following: Business objectives and goals; GenAI use cases and feasibility; Infrastructure to build or buy; People-developing skills and learning pathway; Governance and accountability; Future proofing and planning.