11 Developing a GenAI strategy
The following activity is designed as an initial starting point for developing your organisation’s GenAI strategy. The research and planning you undertake here will form the foundation of your approach, but it’s important to recognise that AI technologies – and their implications – are evolving rapidly.
As such:
- Your strategy should be considered a working document, open to regular review and revision as new opportunities, risks, and regulations emerge.
- Ongoing research, stakeholder consultation, and evaluation will be essential to ensure your strategy remains relevant, ethical, and effective.
- This activity is intended to stimulate reflection and forward thinking, helping you and your organisation take the first steps in navigating the adoption of GenAI.
How to develop a GenAI strategy for your organisation
Part 1: Research – understanding GenAI in your sector
Before creating a strategy it’s important to understand how GenAI is currently impacting your sector.
Use the prompts below to conduct research and collect insights.
| Focus Area | Your Notes / Research Findings |
| Current Gen AI Trends | What are the emerging GenAI applications in your sector? (E.g. document automation, triaging, case summaries.) |
| Case Studies | Are there examples of organisations in your sector successfully using GenAI? What are they doing? |
| Challenges and Risks | What concerns are being raised? (E.g. accuracy, bias, data security, ethics, regulatory compliance.) |
| Opportunities | What potential benefits could GenAI bring to your sector? (E.g. efficiency, creativity, cost reduction.) |
| Competitor Activity | How are your competitors or peer organisations adopting or experimenting with GenAI? |
| Regulations and Policies | What are the legal, ethical, or regulatory frameworks relevant to GenAI use in your sector? |
To do this you might want to look at industry reports from trusted sources (e.g. McKinsey, Gartner, Deloitte), explore professional associations or think tanks relevant to your field and examine news articles, case studies, or white papers about AI use in your sector.
In the eighth course, Preparing for tomorrow: horizon scanning and AI literacy, there is more discussion on different sources for researching about AI and you may want to come back to this activity after you have completed that course.
You can download the sector scan template
Part 2: Drafting your GenAI strategy
Once you have completed your research, watch this video.
Now use the following GenAI strategy template to draft a high-level strategy for your organisation.
| Section | Guiding prompts | Your response |
| Vision and objectives | What do you want to achieve with GenAI? How does this align with your organisation's mission/values? | |
| Priority areas for use | What processes or services could benefit from GenAI? | |
| Ethical and legal considerations | How will you address ethical concerns? (E.g. transparency, fairness, data privacy.) Are there compliance issues to consider? | |
| Risk management | What are the risks? (E.g. hallucinations, IP issues.) How will you mitigate them? | |
| Skills and training | What new skills or training will staff need to work effectively with GenAI tools? | |
| Governance and oversight | Who will oversee GenAI use? How will decisions about AI implementation and evaluation be made? | |
| Measuring success | How will you measure the effectiveness and impact of GenAI in your organisation? (E.g. KPIs, ROI.) | |
| Next steps | What are the immediate actions? (E.g. pilot projects, policy development, vendor assessment.) |
You can download the generative AI strategy template
Discussion
There is a lot to consider in this activity but you might want to reflect on what was the biggest opportunity you discovered or what risks are you most concerned about. These questions will help you think about how ready your organisation is to adopt GenAI and what support or resources would make implementation easier.
This activity is intended to stimulate reflection and forward thinking, helping you and your organisation take the first steps in navigating the adoption of GenAI. You may want to come back to this activity after you have completed the eighth course, Preparing for tomorrow: horizon scanning and AI literacy.
10 Bringing it all together
