‘A sub-set of social norms that describe how we are expected to behave in a given social context as a result of our gender. Gender norms intersect with other norms related to our age, ethnicity, class, disability, sexual orientation and gender identity – among other factors – and the way in which we experience them. The best way to achieve norm change is, therefore, to recognise and address these intersections. Gender norms often reflect and reinforce unequal gender relations, usually to the disadvantage of women and girls, but also to those men and boys who do not conform to the gender norms that prevail. They are generally understood as defining the expected behaviour of people who identify (or are identified by others) as male or female. They often erase non-binary or gender-fluid identities.’ (ALIGN, n.d.)