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Global action to address drug-resistant infections is not happening at the scale and urgency needed. Action among political leaders can be strengthened with public support. But public understanding of AMR and its impact is currently limited.
Advocacy aims to change this by communicating more powerfully to increase public comprehension and persuade the public and policy-makers of the case for action on AMR.
3 Understanding your audience
For further information, take a look at our frequently asked questions which may give you the support you need.
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