Global communication channels

Global communication channels are useful for reaching broad groups of audiences with high level messages. Examples include the following:

• International news media, such as researchers from Imperial College London using European Scientist to publicise their recent research [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] (Sabnis et al., 2021) in a news article (Reis, 2021).
• Websites, such as creating your own research group/company website, utilising the websites of global AMR stakeholders. Examples include the International Livestock Research Institute or the AMR Industry Alliance.
• Social media platforms, such as Twitter, Facebook, YouTube, Google+, Instagram, LinkedIn and Foursquare. Examples of Twitter accounts include CGIAR_AMRhub, OIE Animal Health and Investor Action on AMR. Examples of YouTube accounts include the WHO, the Global Respiratory Infection Partnership (GRIP) and the GARDP.

Placement through these channels may be free or may incur a cost, if placement on certain platforms or at specific times is important.