Regional and national communication channels

Regional and country-level channels have the advantage of better targeting and reaching audiences geographically, and are better able to bring tailored information to the attention of specific audiences with particular interests. Examples include the following:

• Regional, national and local news media.
• Social media accounts with regional and local followers, such as ReActTube [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] , Community Engagement for AMR or Students Against Superbugs Africa
• Websites, such as creating your own research group/company website, utilising the websites of regional AMR stakeholders. Examples include the WHO Regional Office for Africa, African Association for Research and Control of Antimicrobial Resistance and the OIE Regional Representation for Asia and the Pacific.
• Networks of local organisations.
• Interpersonal and community networks.

These channels are more effective at disseminating information, advice and guidance for local audiences to use. They can reach specific groups of individuals based on geography (even down to the village level) or a common interest, such as occupational status. Channels may include community-based media (such as local radio talk shows or organisation newsletters), community-based activities (such as health fairs), and meetings at schools, workplaces and places of worship.

You can tailor consistent messages aimed at different audiences and distribute them through global, regional and country levels to ensure broad dissemination of information that is actionable at different locations and levels.