Visual communication strategies
Other creative strategies beyond the written word, have been used to communicate about AMR. Some recent examples are listed below (and note that watching the videos is optional).
The Government of Ghana commissioned Ghana’s National Dance Company to create a musical production to educate communities about AMR (Wellcome Trust, 2019):
The WHO creates video content to increase awareness of AMR (World Health Organization African Region, 2021) …
… as does the GARDP (2020):
The International Veterinary Students’ Association (IVSA) Rampur uses YouTube [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] , Facebook and Instagram, creating awareness videos (nvsa rampur, 2020a) …
… and podcasts (nvsa rampur, 2020b):
4.2 ‘Non-traditional’ platforms