6 Summary

In this module you have learned how to strategically communicate about AMR, from targeting priorities to raising awareness and supporting behaviour change. You have explored the different AMR stakeholders, and how you can identify and engage with them. You have considered different types of audiences and how to effectively communicate with each. And you have looked at a wide range of available communication platforms, and their advantages and disadvantages. Throughout the module you have seen plenty of communication examples relevant to human and animal health.

You should now be able to:

• appreciate the ‘bigger picture’ and make the most of AMR, AMU and AMC data
• identify local, national and global ‘AMR networks’ and stakeholders
• recognise different target audiences, and effectively match your communication strategies to each audience
• use a range of communication styles and platforms.

Now that you have completed this module, consider the following questions:

• What is the single most important lesson that you have taken away from this module?
• How relevant is it to your work?
• Can you suggest ways in which this new knowledge can benefit your practice?

When you have reflected on these, go to your reflective blog [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)]   and note down your thoughts.