6.7 Summary of Unit 6

Paanama villagers stage a protest in Arugambay, a famous tourist destination near their land, to draw to the attention of development companies, investors, and government officials that their lands are being unlawfully acquired for tourism promotion.

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A group of people standing together and holding placards

Paanama villagers stage a protest in Arugambay, a famous tourist destination near their land, to draw to the attention of development ...

In this unit you have explored developing effective stories and messages for influencing and campaigning.

You have looked in depth at the kinds of messages and stories that can influence others to support the change that you are seeking. Appealing to people’s logic and reason, to their emotion and feelings, and to their desire and ability to take action all have a place.

You have also explored how to challenge narratives or develop alternative narratives and use these to progress change through collective action.

You have now covered some of the core components of developing a change strategy by learning how to engage and communicate effectively with your main audiences.

In the next unit you will have the opportunity to identify your tactics and finalise your plan for change.