7.2 A Analysing Campaign Strategy and Tactics

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Oxfam and Greenpeace ambassadors, campaigners and volunteers take part in the climate march procession at the 2022 Glastonbury Festival.
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An aerial view image looking down on Oxfam and Greenpeace ambassadors. They all wear green coloured t-shirts and hold flags.

Oxfam and Greenpeace ambassadors, campaigners and volunteers take part in the climate march procession at the 2022 Glastonbury Festival.

First, in order to understand how a campaign can use a range of different tactics to achieve its aims it is useful to look in detail at an example. In the next activity, you will do just that.

Activity 7.1: Analysing campaign strategy and tactics

Timing: Allow 20 minutes
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Writing out a poster with instructions for tweeting at an MDG Summit Activism event at Lincoln Center in New York, September 2010.
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A woman writes on a poster on the floor in thick felt tip pen. The poster says "Using Twitter?" Then, inside a speech bubble are the words "Tweet + use these hash tags: #worldiwant and/or #MDGsummit.

Writing out a poster with instructions for tweeting at an MDG Summit Activism event at Lincoln Center in New York, September 2010.

Read this overview of ‘I care about her [Tip: hold Ctrl and click a link to open it in a new tab. (Hide tip)] ’, a campaign working with men and boys to end violence against women and girls, run through a partnership of several organisations including Oxfam in Zambia:

As you read the case study, please reflect on these questions:

  • What were the objectives of the campaign?
  • What different dimensions of power do you see in this case study?
  • Who did the campaign work with and why?
  • Who was the campaign trying to influence?
  • What tactics did the campaign employ? Which were successful and which were not?

Add your views on what you think the campaign should do next to the free text box, in the Make Change Happen Plan or in your own notebook.

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7.1 Introduction to Unit 7: Taking action to make change happen

7.3 A huge range of possible influencing tactics