Communicators and Smart Brevity

For decades, Dyslexic Thinking has been responsible for some of our greatest inventions, brands, art and even icons.

From the iPhone to Virgin. DreamWorks to Muhammad Ali.

Yet, this kind of thinking has rarely been taught, measured or treasured by traditional education systems or workplaces.

But now, as we enter the 5th Industrial Revolution – a world powered by human intelligence AND machines - the demand for this creative, innovative and adaptable thinking has never been greater.

In this course, you’ll find out why Dyslexic Thinking is now recognised as a valuable set of skills.

   Welcome to DyslexicU, the University of Dyslexic Thinking

Timing: 5 minutes

Watch this video, in which Kate Griggs welcomes you to DyslexicU, the University of Dyslexic Thinking, a new school of thought where you can learn the intelligence the world needs now.

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Transcript

KATE GRIGGS

Welcome to DyslexicU, the University of Dyslexic Thinking, a new school of thought where you can learn the intelligence the world needs now.

For decades, Dyslexic Thinking has been responsible for some of our greatest inventions, brands, art, and even icons. From the iPhone to Virgin, DreamWorks to Muhammad Ali. Yet this kind of thinking has rarely been taught, measured, or treasured by traditional education systems or workplaces.

But now as we enter the 5th Industrial Revolution, a world powered by human intelligence and machines, the demand for this creative, innovative, and adaptable thinking has never been greater. Just as previous industrial revolutions, fuelled by steam power or electricity or computers and digital connectivity, transformed our world, modern day artificial intelligence is revolutionising the type of thinking that is critical for success today.

Because AI has learned to aggregate and recall knowledge faster and better than humans, making the skills that AI cannot easily replicate like problem solving, innovation, lateral thinking and interpersonal skills, the most sought-after skills in every job, in every sector worldwide. And these skills are inherent to one particular group of people... dyslexics.

Now is the time for dyslexics to learn more about their Dyslexic Thinking skills and to shout about them. And it's time for non-dyslexics to learn more about Dyslexic Thinking skills and develop them. Because these are the skills needed to thrive in this new AI powered world. DyslexicU is here to help everyone to do just that.

In this course, I explain Dyslexic Thinking and the vital role it plays in creating powerful communicators. Throughout the course, I'm joined by incredible communicators who share how their Dyslexic Thinking has helped make sense of world events, inspire global movements, bring peace to conflict, and create positive change in the world.

Alongside the film content, you'll find lots of links to useful resources to help you further your learning and discovery about communicating powerfully. This course on Communicators and Smart Brevity is proudly supported by Axios, who changed the way the world consumes news with the idea of Smart Brevity. Let's jump straight in and hear from the co-founder and proud dyslexic communicator Roy Schwartz.

ROY SCHWARTZ

How many times have you skimped through a thousand-word article only to give up after the first 250 words? Well, the truth is about 80% of us do exactly that. And that's because we're overwhelmed. We're getting text messages. We're getting Teams messages, Slack messages, fake news, real news, and it is just overwhelming. It is so hard for us to get caught up on news and information.

And that's exactly why we developed the concept for Smart Brevity. It's a way of giving you the news and information that you need in the most concise way possible, gives you the ‘what's new’ and the ‘why it matters’. And it's also a way of communicating that comes naturally to dyslexics like myself.

And in fact, dyslexics are master communicators. I often find myself in meetings trying to help people understand what's happening in the most concise way possible. And this course will show you exactly how to do that: how to cut through the noise, how to see the heart of the story, and to communicate in the most simple and powerful way possible.

I'm proud to support this course on how to communicate effectively and on the best of Smart Brevity. Whether you're a Dyslexic Thinker or you just want to become a better communicator, whether at home or at work, I'm excited that you're here to take this course and I hope you enjoy it. Thank you.

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