6. Top tips

We asked Roy Schwarz for his top tips on using your dyslexic thinking skills to communicate powerfully with Smart Brevity.

I would say one, uh, say it out loud. So, what you and I talked about earlier, when you read something that you're about to send, an email or an important report, and you read it out loud, it will tell you if you're using good enough language, basic enough language, is it memorable? Is it sharp? Is it concise? All of that will come through when you read it out loud.

Uh, two is have a specific person in mind as the audience. So, especially when you're writing an email that's going to go out to… I write to the entire company, but I'll usually think of one person, not the most well-informed person, not the least-informed person, but someone who represents the majority of the organisation.

And I try and think of it as if I'm talking to that person. And so, does my writing does that email in this case, will it resonate with them? Will they… will they feel like I'm writing it for them?

And will they want to read it, um, and be able to get through it? And then when you go through it, is it concise enough? Have you cut out all the unnecessary language?