What is digital marketing? Your first assignment is to read chapter 1. This first chapter will explain what Digital Marketing involves and which basic principles are adhered to in your textbook.
Your second assignment is to take a short quiz covering what you read.
Your third assignment is to discuss some of the concepts in a discussion forum.Using McDonalds as an example of a successful company with great marketing strategies, this discussion forum answers questions on marketing.
Welcome to Applied Business Concepts
Through lectures, discussions, and projects,
students will be immersed in an array of models
and theories that facilitate effective application
of information technology to strategic planning,
market analysis, promotional and sales
operations. Emphasis is placed on search engine
optimization and web site improvement.
Students will gain perspective on ethics and
best practices of marketing online, identifying
compliance issues, and a review of security and
protection of intellectual property.
Digital Marketing Fundamentals, 1st Edition,
by Visser, Marjolein; Berry, Mike; and Sikkenga, Berend,
2018, Routledge (Taylor & Francis), ISBN: 9789001887124