1. Your Unique Selling Points

“A brand for a company is like a reputation for a person”: Jeff Bezos - CEO and Founder of Amazon

Activity: Use the forum to think of a brand you admire. In 3 sentences, explain the key selling points. Do this as a representative of the company, e.g. “Here at Disney we make children’s dreams come true. Our most iconic character, Mickey Mouse, is recognised worldwide…

*See Transcripts of Video Content section for a transcript of this video.