2.3.2 Choose communication methods to suit your audience

Health promotion is not a one-time affair. It is a continuing process, based on planned and organised activities. It addresses different community members and uses different communication methods as appropriate; it is not limited to a specific audience and one method only. Health promotion involves active and full participation of the whole community, and is based on the reality of the area’s culture, traditions, language and local resources. People learn differently, and everyone learns better when they learn the same thing in different ways. After you talk with individuals or groups about the benefits of antenatal care, they will share their experience with others in the community, so they also become agents of positive change.