Pioneers

8. Social and professional

8.1. Mona Nabil Demaidi

Mona Nabil Demaidi
Figure 1: Dr Mona Nabil Demaidi
Source: Demaidi (no date)

Downloadable teaching resource

Mona Nabil Demaidi (.pptx)

Overview

Dr Mona Nabil Demaidi (منى نبيل ضميدي) is a Palestinian entrepreneur and computer scientist with a strong and continuing focus on entrepreneurship, artificial intelligence, and women’s rights.


Background

Born in Palestine in 1988, Dr Demaidi moved to the UK in 1993 while her father was completing his PhD at Dundee University. Whist at the lab with her father, Dr Demaidi was introduced to an early computer machine and after taking a profound interest in how everything worked her father purchased a computer for the family when they returned to Palestine (World of Women, 2025).

From 2005 to 2010 she attended An-najah National University in Nablus, Palestine to complete her BSc in Computer Engineering, before studying at the University of Manchester for both her MSc in Advanced Software Engineering in 2010 and PhD Advanced Software Engineering and Machine Learning in 2011 (An-Najah University, 2025).


Contributions

In 2016 Dr Demaidi joined the An-Najah National University as the youngest woman with a PhD at the faculty of Engineering and IT. She was also the first female senior and supervisor for the Institute of Electrical and Electronics Engineers at the student’s branch at the University (BuildPalestine, 2020).

While working as an assistant professor, Dr Demaidi tasked herself with publicising opportunities for international travel and study for the women taking her courses. When she received no applications, she investigated the prohibiting factors and made it her goal to remove as many barriers as possible. She started with more local opportunities such as online coding competitions and involved her students with Women in Engineering groups from the Institute of Electrical and Electronics Engineers which then lead her students to organise the first Women in Engineering conference in Palestine in 2019. At that same time, Dr Demaidi became the Co-Managing director for Girls in Tech in Palestine (Gal Talks Tech, 2020; Rahman, 2020).

From 2021 she was tasked with helping to develop the national strategy for AI in Palestine for the United Nations (UN) and continues in her role of AI research today as part of the UN Educational, Scientific and Cultural Organization’s Women for Ethical Artificial Intelligence, and as of August 2025 she has been the Vice President for Artificial Intelligence at Arab American University (LinkedIn, 2025).


Feature: Women in Technology in Palestine
Cover of This Week in Palestine, with a women flexing muscular arm

Figure 2:
Cover of This Week in Palestine

In an article written for This Week in Palestine, Mona Demaidi highlights both the progress and the challenges facing Palestinian women in technology, especially in AI. She points out that while many young women study technology at university, far fewer manage to enter or stay in the workforce. The gap becomes even wider in AI, where there are very few courses available and even fewer women pursuing them.

She stresses that this lack of representation matters not only for women’s opportunities, but also for the technology itself. If women are not part of designing and building AI systems, those systems risk reflecting only narrow perspectives and carrying built-in bias.

Entrepreneurship is another area where women remain underrepresented. Although the Palestinian start-up scene is growing quickly, very few of the businesses are led by women, and almost none of the AI-focused ventures have female founders.

Demaidi is not only identifying these problems but also working on solutions. She helped develop a national strategy for AI in Palestine and supports initiatives that train and encourage young women to take part, such as AI education projects and specialist bootcamps. Her core message is that the talent already exists; what is needed is more support, visibility and investment to help women move from education into leadership roles in technology. (Demaidi, 2023)


Watch

Watch Dr Mona Nabil Demaidi discuss her journey to where she is today and the importance of supporting young women in technology and computing.

Video 1: Mona Demaidi, pioneering AI to empower women in tech (World of Women, 2025)

Transcript

My name is Mona Demaidi and I wear many hats. One of them is in academia. So I'm the dean of the faculty of digital sciences at the Arab American University and the director of international relations. I'm also super active in the entrepreneurship sector because I fell in love with that since a long time. So I'm the chairwoman of Intersect Innovation Hub and I also lead my own tech consultancy company.

I think it started when I was 7 years old when I used to join my dad at the lab in Dundee. He was doing his PhD work and he had a huge uh device. It used to be called computer at the same at at that time and and they used one of the oldest programming languages then and I was very interested about that kind of device he's interacting with and it stayed in my head. So when we came back to Palestine, my dad brought us the first computer. I think I was in my seventh or eighth grade and like I fell in love with the whole idea of how I could interact with the device, how I could start using the tools and when I finished my high school I decided to go to the engineering department but I didn't want to be a computer engineer. I thought that I want to be a civil engineer even though I love computers because my dad was a civil engineer. So that was hardcoded in my brain. And after my first year at university, I took a programming course. And I think that when my whole life changed, I fell in love with coding and I decided that computer engineering is what I want.

Being a Palestinian who could actually contribute to the tech and entrepreneurship sectors in Palestine. And one of the main things that I was super proud to do as a young woman in Palestine is to actually develop one of the most important strategies which is the AI national strategy. I had the opportunity to lead the team out of 17 people from government, education, industry. At the beginning, honestly, I was like, could I make it? Am I equipped enough to do it? Do I have the knowledge? I never work with the government. Is it easy? Is it not easy? But you know what? I think after 1 month, I felt like I owned the whole show. It was much more me just having more confidence in what I know and having more confidence on what I could share with people, I could approach people. Another thing I'm proud of is how I'm seeing the younger generation now creating and developing change in tech and entrepreneurship. They're doing amazing. Mentorship is something that you have to have from your family if you from your friends from professional in the field. I mean a lot of the things that I did in my work and a lot of the milestones in my work I actually could I couldn't have achieved them without mentorship. I have people who I could call. I have people who I could ask very technically questions, professional questions, even personally questions sometimes in order to ensure that we as women could actually innovate in the workforce.

Another thing, knowledge is not enough when we are in the room. We have to start finding ways in which we could be part of decision making. So we have also to work on skills in which we could I'm not going to say impose ourselves but in which we could ensure that we hurt inside rooms. When I started my career, I was very shy person. I had all the technical knowledge. I was a nerd. That why they used to call me. But I was very shy to share my opinion. And in one of the trainings I received in the Netherlands, my trainer, she just approached me and said, "You know what, Ma, you have to start thinking of ma being a bigger ma who people could actually hear, listen to." And at that time I actually understand and realised that this is something that I have to start working on. Believe me, it's not an easy journey. Up to now I still work on a lot of things but it's really important to start working on that from a very young age.

My mom she's also an academic and me growing up and seeing her how she raised us and she works at home and outside home it shaped who I am as a person. It shaped who I am in terms of having empathy towards people. shaped who I am in terms of also helping others. So I'll say she she's my role model. I always understood the importance of empowering women from a very very very young age. So when I came back to Vistan 2016, I was introduced to a community called Araminent computing and they offered me an opportunity to have like a number of students going to attend the conference abroad. And what I did simply I just posted it on social media and I was amazed that I received no applications and it actually hit me very hard at that stage. My question was like why we're not participating? Why we're not part of the tech sector and the tech scene worldwide? and and what I did from there I decided that I'm going to be starting leading initiatives to empower women in technology.

So I started leading ILE E and with a focus on women in engineering. I started doing a lot of activities with the private sector mentorship. I even did the first conference for women engineering in Palestine in 2019 in which we had more than 200 students coming from all over the West Bank. One of the main things is that having women in leadership positions actually create an impact of having more women in leadership position. When I joined Intercept Innovation Hub, the first chairwoman, she was um a woman who's my mentor and then I became the SH woman later on. So we kind of created a culture in which we have women participating in leadership positions and that actually affected all of our programs at Interstate which focus on entrepreneurs.

So when we started the percentage of women participating in startup scene was was minimal. Now we're reaching more than 30%. And that shows you how when it's top down the change actually becomes um much stronger. Another story I would like to share is that when I started leading the AI national strategy, one of the main things because I'm a woman, one of the main things I focused on when we started working on the AI national team is to have high percentage of women participating. So we almost have 50% of the national team participating women. And not only that, we also ensure that within the strategy itself, we're tackling things like having more women studying AI, improving the percentage of women in the private sector working in AI, addressing gender equality as a concept within this strategy. So, so what I want want to say in other words is that having women could actually open doors for other women and we have to start working on strengthening the women networks in many industries and many aspects.


References and further reading

An-Najah University (2025) Mona Demaidi. Available at: https://staff.najah.edu/en/profiles/3132/ (Accessed: 3 August 2025)

BuildPalestine (2020) Mona Demaidi. Available at: https://buildpalestine.com/bp-speaker/mona-demaidi/ (Accessed: 3 August 2025)

Demaidi, M. N. (2023) Women in Technology in Palestine. Available at: https://thisweekinpalestine.com/women-in-technology-in-palestine/ (Accessed: 27 September 2025)

Demaidi, M. N. (no date) Profile picture. Available at: https://www.linkedin.com/in/monademaidi/overlay/photo/ (Accessed: 3 August 2025)

Exalate (2024) #HERpower with Mona from Stempire. Available at: https://exalate.com/who-we-are/her-power/mona-from-stempire/ (Accessed: 3 August 2025)

Gal Talks Tech (2020) Mona Demaidi – Assistant Professor at An-Najah National University Palestine. Available at: https://www.galtalkstech.com/2020/05/01/mona-demaidi-assistant-professor-at-an-najah-national-university-palestine/ (Accessed: 3 August 2025)

LinkedIn (2025) Mona Nabil Demaidi, PhD, Experience. Available at: https://www.linkedin.com/in/monademaidi/details/experience/ (Accessed: 19 September 2025)

Rahman, A. (2020) 'We want to stop hearing about female firsts in Palestine, women should have the same chances as men'. Available at: https://www.middleeastmonitor.com/20200512-we-want-to-stop-hearing-about-female-firsts-in-palestine-women-should-have-the-same-chances-as-men/ (Accessed: 3 August 2025)

World of Women (2025) Mona Demaidi, pioneering AI to empower women in tech. Available at: https://youtu.be/GQcImt862x8/ (Accessed: 3 August 2025)