I became a member of the BTO and RSPB about twenty five years ago and I like to think that my small membership fee along with hundreds and thousands of other members fees play a very important role in assisting bird welfare in th UK. 

The BTO does crucial work in bird study and conservation. They are one of the leading organisations in the country that provides resources to other organisations, some of these are, bird statistics, monitoring, surveys, number trends, research, taxonomy, bird records, and citizen science eg, Garden Bird Watch.

The Garden Bird Watch is a fine example of win-win in that it connects birds to the population by way of a national survey. BTO members and members of the public are invited to take part in this national survey of birds in their gardens and  send the results to the BTO for analysis, this provides vital information for estimating  bird numbers for that specific time and day. I see this as a win-win example as it involves people participation and provides information about how birds can be helped and protected.

The second example is the RSPB, it is a much larger organisation than the BTO. It owns many bird reserves and nature reserves in the country and is a major player in conservation, not only for birds, but for all wildlife in the UK. They have also been instrumental in many reintroduction programmes over the years including that of red kite, osprey and white tailed eagle.

Many of their reserves are constantly evolving and expanding For the benefit of the birds and the benefit of the people who come to watch the birds and other wildlife in their natural environment. Their work involves conservation and expansion to their reserves and is demonstrated by maintaining and rewilding, assisting farmers to farm in a bird friendly manner, repurposing industrial sites as nature reserves, reinstating salt marshes and maintaining coast lines which encourages people to visit and complete the win-win cycle.

There is another organisation that does a similar job the Wildfowl and Wetland Trust that owns and manages nine reserves in the UK and they have been sucessful in reintroducing the common crane with thriving population in Norfolk, Suffolk, Somerst, Gloucestershire and North Wales.

There have also been a couple of minor reintroductions by independent groups such as white storks in Sussex and great bustard in Wiltshire. All these organisations are playing a big role in the win-win ideaology.