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OpenLearn Create will be unavailable on Tuesday 23 June 2026 from 8am to 11am (GMT) due to routine maintenance.
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Personas

Personas

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Illustration of a completed Persona template with a picture of a smiling woman with ‘Persona Name:’ underneath on the left hand side and eight text boxes with a typed heading and hand writing in each box. Box 1: Who am I?, Box 2: My interests, Box 3: My personality, Box 4: 3 reasons for me to engage with you, Box 5: 3 reasons for me not to engage with you, Box 6: My skills, Box 7: My dreams, Box 8: My social environment.
Figure 1: Doris’s persona

 4.1 Personas: a case study

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