4 Developing a communications strategy

This sounds very grand. However, at its simplest it is about having a plan for how you communicate with the different people you need to engage with to make a success of your business. In this final section you will be considering what should be in your communication strategy. In particular, you need to consider:

  • how your communication with different stakeholders can add value to your enterprise

  • how to develop ‘a voice’ that is appropriate to you and your enterprise

  • how you will organise the practicalities of managing your business communications.

You will consider these questions in relation to finding your voice and developing appropriate ways of capturing the value of your communications to your enterprise.

3.2 Hidden meanings and internal communications

4.1 Communication and value