3.1 Simplification

Figure 3 Focus on one feature

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A scientific microscope with three different lenses, each for a different magnification setting.

Figure 3 Focus on one feature

Simplification is when you zoom in and strip out features to focus on one specific feature that ultimately becomes the whole product or service. The rest is ‘gilding the lily’. One big brand that provides a good example is YouTube – the video streaming service. It started out as a video-based dating service. By focusing on the video hosting aspect, they slowly became the successful company that was later to be acquired by Google.