3.2 Zoom out

Figure 4 Gain the bigger picture – or zoom out

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A satellite perspective view of Earth. In view is the top half of the planet and you can make out Africa, the Middle East and the bottom of Europe. In the distance is the illuminated Moon but it is not quite a full moon.

Figure 4 Gain the bigger picture – or zoom out

The zoom out is in many ways the opposite of simplification. Zoom out is when one feature goes on to produce something larger. An example of this was a social platform called The Point. Originally intended to allow groups to form via a platform in support of good causes, it harnessed the power of the crowd. The platform pivoted to become the basis for Groupon, which uses buying power to negotiate group discounts.