4.4 Making a proposal

Making a pitch or a proposal is your opportunity to let your product, service or idea shine. If you are selling to consumers it will likely be simple and straightforward (‘Our new app will simplify your weekly shopping, saving you time and money!’), whereas if you are selling to a business or an organisation it will likely be more complex. You might have to write a proposal in which you outline the costs, the benefits your product offers and the requirements you will fulfil.

Whatever form it takes, your proposal should target the needs identified during the previous stages and demonstrate how your offering can uniquely meet those needs.

4.3 Understanding and identifying needs

4.5 Responding to objections