7.4.1  Individuals

The individual is the most fundamental target for health-related change, since it is individual behaviours that affect health status. Communication can affect an individual’s awareness, knowledge, attitudes, self-efficacy, and skills for behaviour change. For example, counselling on sexual risk reduction as well as HIV testing is an effective way to change behaviour and protect health.

7.4  Levels of health communication

7.4.2  Social networks