Summary of Study Session 8
In Study Session 8 you have learned that:
- Communication has five components the sender, the message, the channel, the receiver and the feedback.
- The sender is the originator of the messages. The receiver or audience is the person or group who receives the message.
- The message is a piece of information or ideas, facts and opinions that are passed from the sender to the receiver.
- The term ‘appeals’ refers to a situation when the content of the message is organised in ways to persuade or convince the receiver.
- The communication process is the whole sequence of transmission and interchange of facts, ideas or feelings.
- In health education and health promotion you communicate for a special purpose — to promote improvement or changes in health through the modification of the factors that influence health-related behaviour (Figure 8.9).
- To achieve your objectives, successful health communication must pass through certain stages: reaching the audience, gaining attention, being understood, being accepted, changing behaviour, and improving health.