Step seven: Decide your strategy
You may need different strategies to reach out to different agencies or organisations. For example:
- To reach the media, you will need to write press releases, letters to the paper, find a story of local interest that they can publicise and emphasise the human interest side of the story.
- To reach politicians, policy makers and officials, you will need to write letters, get petitions signed by as many people as possible, ask to meet parliamentarians.
- To reach out to local communities, you will need to organise public meetings or meet local community leaders.
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Step six: Build alliances