Step seven: Decide your strategy

You may need different strategies to reach out to different agencies or organisations. For example:

  • To reach the media, you will need to write press releases, letters to the paper, find a story of local interest that they can publicise and emphasise the human interest side of the story.
  • To reach politicians, policy makers and officials, you will need to write letters, get petitions signed by as many people as possible, ask to meet parliamentarians.
  • To reach out to local communities, you will need to organise public meetings or meet local community leaders.

Step six: Build alliances

Step eight: Review progress