Self-assessment questions
SAQ 1
a.
A persona creates a profile of a typical user.
b.
Personas are a list of information about a service-user or client.
c.
Personas are grounded in research.
d.
Personas can help bring focus to a planning process.
The correct answers are a, c and d.
SAQ 2
a.
User research
b.
Defining markets
c.
Feasibility testing
The correct answer is a.
a.
Sympathy
b.
Understanding
c.
Empathy
The correct answer is c.
a.
Negotiating
b.
Listening
c.
Sensitivity
The correct answer is a.
SAQ 3
Drag and drop the words below into the missing gaps in the sentences.
SAQ 4
Put these five steps in the order in which they are presented in this module:
Two lists follow, match one item from the first with one item from the second. Each item can only be matched once. There are 5 items in each list.
Carry out your own research and observation
Condense the research
Brainstorm
Include the broader team in the process
Develop an intimate knowledge of each persona
Match each of the previous list items with an item from the following list:
a.Step 2
b.Step 3
c.Step 1
d.Step 4
e.Step 5
- 1 = c,
- 2 = a,
- 3 = b,
- 4 = d,
- 5 = e