Self-assessment questions

SAQ 1

a. 

A persona creates a profile of a typical user.


b. 

Personas are a list of information about a service-user or client.


c. 

Personas are grounded in research.


d. 

Personas can help bring focus to a planning process.


The correct answers are a, c and d.

SAQ 2

a. 

User research


b. 

Defining markets


c. 

Feasibility testing


The correct answer is a.

a. 

Sympathy


b. 

Understanding


c. 

Empathy


The correct answer is c.

a. 

Negotiating


b. 

Listening


c. 

Sensitivity


The correct answer is a.

SAQ 3

Drag and drop the words below into the missing gaps in the sentences.

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SAQ 4

Put these five steps in the order in which they are presented in this module:

Using the following two lists, match each numbered item with the correct letter.

  1. Carry out your own research and observation

  2. Condense the research

  3. Brainstorm

  4. Include the broader team in the process

  5. Develop an intimate knowledge of each persona

  • a.Step 2

  • b.Step 3

  • c.Step 1

  • d.Step 4

  • e.Step 5

The correct answers are:
  • 1 = c
  • 2 = a
  • 3 = b
  • 4 = d
  • 5 = e