7 Your customers
Figure 19 Applying your learning
Show description|Hide descriptionThe image shows a graphic of a person sitting on a bench, and writing on a piece of paper. Their left hand is pointing to the sky, where a flashing lightbulb is floating above.
You may now like to take the ideas discussed so far and link them to your own business idea. You can do this through two activities:
- Activity 8: Create your own business case study in a similar format to the example case studies.
- Activity 9: Answer the questions for the case study you created.
Activity 8
Timing: Allow about 10 minutes
Creating your own personal case study
Complete the case study information for a business you; have recently started, are thinking of starting or have knowledge of through friends or family.
| Name of business |
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| Brief description of business and its objectives |
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| Staffing of business |
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| Business assets |
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| Essential skills |
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| Mandatory licences or insurance arrangements |
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| Expected turnover for year 1, year 2 and year 3 |
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To get the most out of this course we encourage you to keep notes on the ideas you have and the activities you complete. These notes could be very useful as you move your business idea.
This particular activity is also used in the other sections of this course and may have already been completed. It is suggested that you use the same ideas for each section, though you may wish to change or develop your ideas as you go through the different sections.
Activity 9
Timing: Allow about 20 minutes
Use the personal case study you have developed to answer the questions and suggest how you might approach your customers.
| Key question | Answers | Implications |
| Who is the customer? |
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| What is the buying behaviour of the customer? |
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| What type of marketing should be used? |
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| How will the customers be attracted? |
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| What forms of social media are appropriate? |
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| How can feedback be used to promote the products or services? |
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| Summary |
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