Acknowledgements

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Figures

Figures 1–14: courtesy Moore Effective Solutions Ltd.

Tables

Table 1: adapted from Mellor, D. (2014) ‘The top reasons why small businesses fail, and what you can do about it’, The Guardian, 28 August [Online]. Available at: http://www.theguardian.com/ small-business-network/ 2014/ oct/ 28/ top-reasons-small-businesses-fail.

AV material

Section 4: TED Talk by Richard St. John and transcript © TED Talks LLC. https://creativecommons.org/ licenses/ by-nc-nd/ 3.0/

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