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Debate: Dumbing or loosening?

Updated Friday 3rd February 2006

Simon from the Open2 team wondered what forum members made of a change in a bank's language

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Today, Barlcays Bank has announced that it's going to start steering away from using "jargon" and replace certain phrases with "more colloquial equivalents" - for example, the sign above their automatic cash machines are going to read "Hole in the wall" (Cashpoint, which is what everyone seems to call them, is a trademark term and can only be used by Lloyds TSB).

http://news.bbc.co.uk/1/hi/business/4674548.stm

What do you think - is there a good argument for renaming Bureau DeChange "Travel Money", or is this just a cosmetic change?

 

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