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Today, Barlcays Bank has announced that it's going to start steering away from using "jargon" and replace certain phrases with "more colloquial equivalents" - for example, the sign above their automatic cash machines are going to read "Hole in the wall" (Cashpoint, which is what everyone seems to call them, is a trademark term and can only be used by Lloyds TSB).
http://news.bbc.co.uk/1/hi/business/4674548.stm
What do you think - is there a good argument for renaming Bureau DeChange "Travel Money", or is this just a cosmetic change?
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Loosening up or dumbing down?
Today, Barlcays Bank has announced that it's going to start steering away from using "jargon" and replace certain phrases with "more colloquial equivalents" - for example, the sign above their automatic cash machines are going to read "Hole in the wall" (Cashpoint, which is what everyone seems to call them, is a trademark term and can only be used by Lloyds TSB).
http://news.bbc.co.uk/1/hi/business/4674548.stm
What do you think - is there a good argument for renaming Bureau DeChange "Travel Money", or is this just a cosmetic change?
Re: Loosening up or dumbing down?
The thing is, this is exactly why banks are so distant from their customers - you don't want a bank acting all chummy and pretending to be your pal. Banks should be slightly stuffy, slightly stand-offy - you want to be able to trust their probity, you don't want to go to the pub with them.
It's surely patronising to think their customers are too dense to understand what an ATM is.
Re: Loosening up or dumbing down?
This migh be what cricketers would call "reverse spin"!