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David Jones on industry awards

Updated Thursday 24th February 2011

"Everyone knows what an Oscar is..."

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Copyright The Open University




David Jones

I think it depends how well known the awards are.  You know, everybody knows what an Oscar is, and if you win one in the acting world, it’s a very big thing.  They're clearly very good for driving employee morale, but I think at the end of the day with a lot of awards, when you win them you think they're very important, and we were named Global Agency of the Year by Ad Agent campaign a couple of years ago, and we thought they were very important then, and we weren’t last year so they became less important.



Are industry awards more about internal morale?





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