I think it depends how well known the awards are. You know, everybody knows what an Oscar is, and if you win one in the acting world, it’s a very big thing. They're clearly very good for driving employee morale, but I think at the end of the day with a lot of awards, when you win them you think they're very important, and we were named Global Agency of the Year by Ad Agent campaign a couple of years ago, and we thought they were very important then, and we weren’t last year so they became less important.
Rate and Review
Rate this video
Review this video
Log into OpenLearn to leave reviews and join in the conversation.