David Wild
Well the key thing you have to do is be on trend, I mean that is the important thing, and you have to be slightly ahead of the customer, you have to be slightly anticipating what the customer wants and reading the market. That’s the way that you win. So you don’t want to be so far ahead that the product just sits on the shelf and nobody wants it, but equally you don’t want to be fifth or sixth into the marketplace with something that every customer wants. So the best place to be is just that little bit ahead, so you take a big market share early when the market’s small, and then you try and hang onto that big market share as the market grows. That’s what we did with satellite navigation devices. We were in the market early, we took a big market share, and as the market grew we held that market share and we grew with the market, and that’s the best thing you can do.
(0’55”)
When is the right time to launch?
-
Chris Moore on the right time to launch
Watch now to access more details of Chris Moore on the right time to launch"If you're launching a premium product, you wouldn't do that in January"
Level: 1 Introductory
-
David Wild on the right time to launch
Watch now to access more details of David Wild on the right time to launch"You have to be slightly ahead of the customer"
Level: 1 Introductory
-
Mike Norris on the right time to launch
Watch now to access more details of Mike Norris on the right time to launch"In the IT industry, it's close behind fashion"
Level: 1 Introductory
-
Find out what the OU Business School can do for you
Learn more to access more details of Find out what the OU Business School can do for youRealise your full potential, wherever you are. From MBAs to introduction to financial services, the Open University Business School has it covered.
Rate and Review
Rate this video
Review this video
Log into OpenLearn to leave reviews and join in the conversation.