1.2 Leadership involves influencing others
Figure 3 Young activists influencing others to consider police brutality (Justice for Terrance protest)
People must be moved to do or think in different ways – the status quo has to be shifted, even if just a little. If things have stood still, then no-one has been led anywhere. People can be influenced by leadership in a number of different ways, none of which are inherently superior to others. For example, people might be influenced by:
- an engaging conversation
- an engaging social media post
- a speech with moving rhetoric
- the emotional engagement of arts
- compelling facts and figures
- the social norms of a community and/or workplace.