5.1 Boycott brands

You are living in an era that is dominated by consumerism. Day and night, you are bombarded with television, radio, print or social media adverts. There are reports of abuse of corporate power through child labour, prisoners’ exploitation, wars and conflicts instigated by those interested in exploiting rare minerals, using dirty money in politics and other forms of exploitation and discrimination. There are, as articulated earlier, ways through which you can be involved in seeking redress. You can also use your consumption to make your point. Boycotting brands is one of the methods deployed to influence corporate power. Building a critical mass of people boycotting a brand would undoubtedly be noted by businesses and influence their decision-making processes.